Famous for Four categories drive differentiation for Ace and are key must-wins
HOME PRESERVATION
BACKYARD & BBQ
PAINT
POWER
• Fuel Benjamin Moore at Ace with national & local marketing • Extra Mile Promise is our service differentiator that allows Ace to take credit for having everything the consumer needs to complete a paint project, including best brands of paint • Continue to target DIY and PRO customers to steal market share from the big boxes
• Keystart automotive
• Drive best brands in OPE via Level 3 reset • Leverage differentiation with STIHL through amplified marketing • Expand assortment and focus of battery with OPE • Leverage Ace Rewards Data to increase tools per customer via bare tool conversion • Enhance user experience on acehardware.com across the category
• Execute 7 in store parties/ events featuring BBQ • Certify Ace BBQ Experts through BBQ Bootcamp. Get credit with marketing support • Enhanced focus on Fuel; Propane online, Pellets, charcoal
keys featured in national marketing
• Relevant, regional
assortments to launch Scotts Spring sales
• Seasonal triggers
targeting fertilizers, weed controls and insecticides
• Enhanced marketing
support around new YETI colors and products
• New product launch support
BEST BRANDS
2021 Sales are +7.6% (+144.3M)
9
Made with FlippingBook - Online Brochure Maker