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Adidas is one of the world’s most recognizable brands. Their logo is on shoes, sportswear, and more across every continent. They sponsor stadiums, sports teams, and athletes in dozens of countries. It is impossible to imagine sportswear without Adidas and its countless innovations. Like many worldwide brands, Adidas has humble origins. Adolf “Adi” Dassler laid the foundation for Adidas in his mother’s washroom in Bavaria, Germany. The young Dassler cobbled and repaired shoes using materials scavenged from WWI battlefields, as resources were scarce in postwar Germany. A passionate athlete himself, Dassler dreamed of creating the finest sports shoe imaginable. He constantly innovated, experimenting with different materials and designs using repurposed equipment. Adi and his brother Rudolph created the Dassler Brothers Sport Shoe Factory, having grown too big for their washroom workshop. They hired dozens of employees and expanded into a proper factory in 1926, allowing them to create around a hundred shoes daily. Adi strongly supported athlete sponsorships, and it was those sponsorships that propelled his shoes to the international spotlight. In the Summer Olympics 1936, Adi gave German runner Lina Radke 3. The 2 Sleeps of Medieval Times 4. Adi Dassler’s 3 Stripes Legacy The Story of Adidas and Adi Dassler
Adidas founder Adolf Dassler. PHOTO: BRAUNER/ ULLSTEIN BILD VIA GETTY IMAGES)
a pair of his finest track shoes. Radke wore the six-spiked shoes to the award podium, where she accepted a gold medal in the 800-meter run. The Olympics gambit paid off. The world recognized the power of a well-designed shoe, and the Dassler brother’s company developed a reputation for quality. They started submitting international patents while Adi continued to design new and innovative shoes. Since then, numerous Olympic athletes, including the famed runner Jesse Owens, have sported a pair of Dassler shoes.
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