3 Green Industry Marketing Trends for 2022 As we look ahead to the new year, we can reflect on changes that have taken place and see what trends are coming our way in the world of green-industry marketing. Tip: Have many different people look at your job descriptions and get their feedback. Ask them to be honest on whether or not you are presenting a compelling offer.
1. Using Videos to Automate Aspects of Your Business Videos have been a big trend for some time now, and it’s not going anywhere! Many parts of our lives and businesses have moved online, and now is your opportunity to embrace that fact. Videos can be used to automate aspects of your sales process, disqualify bad leads from your pipeline, and bolster recruiting efforts. The purpose of using videos in your digital marketing is to save you time and money. If you can make one video that will be watched time and time again by potential customers and employees, think about how much time that could save you? What does that translate into as far as a dollar amount? 2. Emphasis on Creative Strategy for Employee Recruiting + Retention Labor is an ongoing challenge in the green industry. Now more than ever, employees are looking for more than just a job. They’re looking for a career that is fulfilling, a work environment that is supportive and enjoyable, and a salary that provides them and their families with the security they need and deserve. What does this mean for you? It’s time to get creative and provide employees with a compelling offer. This might include competitive pay, which will depend on your geographic location (do you research online about what a competitive salary looks like in your area), and it may include a variety of benefits.
3. Green Industry Use of Software The use of green-industry software is on the rise! Lawn and Landscape Magazine and Aspire Software published a report in September 2021, looking at current usage of landscaping business management software. According to a survey done by Lawn and Landscape Magazine that collected 170 responses, 91% of the respondents used their software for billing and invoicing purposes, while other proportions of the respondents used their software for purposes like accounting, job costing, and scheduling.
Which of these trends will you be following in the new year?
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A BETTER MINDSET FOR GROWTH
Think about the sting you feel when you are proven wrong. It hurts, doesn’t it?
In “Think Again,” Grant’s third book, he argues that as rapidly as we get information in today’s digital world, we cannot be expected to fully know all of it. Being wrong is part of human nature, but as we gain more accessibility to information, we must be willing to do two things: rethink and unlearn. Grant challenges readers to stand in the discomfort of being wrong, celebrate that there is something new to learn, and challenge themselves to interact with those who propose a new way of thinking. By doing so, Grant asserts that we can speak and argue with conviction while actually engaging and listening to arguments as if we are wrong. This allows us to learn, engage, and grow. In “Think Again,” Grant asks readers to consider better ways to approach their steadfast beliefs. Readers will find amusement in Grant’s real-world examples of turning skeptics into believers within a variety of topics. And, through these examples, readers will discover new ways to listen so they can gain a greater understanding of the world around them.
But what if it didn’t have to? Better yet, what if it shouldn’t?
Regardless of our attempts at humility, humans’ egos have inflated, and we are all conditioned to believe that being wrong somehow equates to being a bad
person. However, renowned author and psychologist Adam Grant challenges this notion in his New York Times bestseller, “Think Again: The Power of Knowing What You Don’t Know.” With today’s divisive climate, Grant argues that we hold our beliefs up like a badge, illuminating them so brightly that we become blind to other truths or realities. Far too often, our mindsets focus on what is black and white, rather than understanding the gray nuances found in between.
You can pick up your copy of “Think Again” and other books by Grant from an independent book retailer or by visiting Amazon.com.
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