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1 Landscape Recruiting in 2022 2 3 Green Industry Marketing Trends for 2022 2 Embrace Being Wrong With Adam Grant’s Help 3 DIY Holiday Eggnog 3 Take a Break 4 End-of-Year Marketing Analysis INSIDE
END-OF-YEAR MARKETING ANALYSIS
As many landscapers wind down from a very busy season, now is the time to reflect and evaluate some key parts of your business from last year. As you do this, analyzing your marketing is an important part of the process! Here are some tips and tricks for reviewing marketing efforts and grading the quality of leads you gained throughout the year. How to Grade Your 2021 Leads 1. The first step in this process is to create a spreadsheet where you include all of your new leads for the year. 2. Develop a scoring system for the leads that determines their quality. This might include categories like:
3. Lastly, create a column in your spreadsheet labeled “Marketing Source.” For each lead, write down where they came from. Were they a referral? Did they see your signage? Did they come from organic search or online advertising?
well and what is really just a waste of time and money. Once you determine what’s no longer working, you can cut that strategy from your 2022 marketing plan and invest that money in something else — or save it!
See below for an example spreadsheet on how you can do this with your own leads:
Evaluating these aspects of your marketing will help you determine what is working
• • •
Hell-Yes Customer — Yes/No Ideal Location — Yes/No
Met Ideal Project Budget — Yes/No
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