Retailer Personas for Midwest Key Customers
Convenience
Entry-Level
Benchmark
• Low focus on hardware • Often specialize in specific channels
• Smaller locations • Often located in small towns and rural areas • Usually have limited space • Limited staff • Lower sales volume, in general
• Moderate to large customer base • Located in slightly denser populated areas, suburbs • Some B2B opportunities ◊ Property Rentals ◊ Apartment/Condo Complexes
Common Account Characteristics
• LBM • Farm & AG • Other/Specialty
• LBM • Farm & AG • Hardware Stores
• Hardware Stores • Some Farm & Ag • Some LBM
Typical Accounts
◊ Mom & Pop Shops ◊ Small Town Stores
• Expanded SKU selection • Covers broader needs • Basic ChipKey ® Technology
• Minimal mixes • Top selling SKUs only • No ChipKey ® programs
• Focused mixes • Most common, higher volume SKUs • Little or no need for ChipKey ® programs
Program Descriptions
• Brass Keys
• Brass Keys
• Brass Keys
◊ Units: < 3,000 ◊ Revenue: < $1,500 ◊ Retail: < $9,700 • ChipKey ® Car Keys – N/A
◊ Units: 3,000 – 6,000 ◊ Revenue: $1,500 - $2,650 ◊ Retail: $9,700 - $19,900 • ChipKey ® Car Keys – N/A
◊ Units: 6,000 – 8,000 ◊ Revenue: $2,650 - $3,650 ◊ Retail: $19,900 - $26,750
Annual Sales
• ChipKey ®
◊ Units: 60 - 110 ◊ Revenue: $2,500 - $4,500 ◊ Retail: $5,900 - $10,800
• Brass Keys
• Brass Keys
• Brass Keys
◊ Convenience Sets » Single Panel: A82915 /
◊ 4-Sided Key Tower:
◊ 5-Panel Key Slider: A82902 / KY-523SLD ◊ Specialty Key Presets: As Needed
A82901 / KY-423TWR ◊ Specialty Key Presets: As Needed • ChipKey ® - N/A
KY124KBPCONVENIENCE » Double Panel: A82916 / KY-224KBPCONVENIENCE
• ChipKey ® ◊ ChipKey Core Edge-Cut Cloning: A71413 / KY-CHIPKEYCORE ◊ ChipKey on Demand (ChipKey ® Decoder) • FOBs & Shells ◊ Edge-Cut Counter Display: C00276 / FBFS-68NS • Edge-Cut Key Cutting Machines ◊ The Pro Key Machine: A74980 / KZ-MPRO ◊ Promatic-100™: A73701 / KZ-M1 ◊ Promax-106™: A74475 / KZ-MB106-US • ChipKey ® Decoder: B91771 / KZV-1500
Suggested Programs
• ChipKey ® - N/A
• Edge-Cut Key Cutting Machines ◊ The Pro Key Machine: A74980 / KZ-MPRO
• Edge-Cut Key Cutting Machines ◊ The Pro Key Machine: A74980 / KZ-MPRO ◊ Promatic-100™: A73701 / KZ-M1
Suggested Equipment
1
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