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BUSINESS NEWS IMPORTANT UPDATES FROM ZWEIG GROUP’S ELEVATEHER™ PROGRAM On the heels of a highly successful inaugural ElevateHER™ Symposium, Zweig Group has opened applications for the 2023 Cohort and announced February 15, 2023 in Dallas, Texas, as the date and location of the 2023 Symposium. ElevateHER ensures underrepresented demographics find success in the AEC industry by serving as an advisor and a hub of information and resources. The ElevateHER™ cohort is a special task force comprised of individuals with a commitment to promote diversity as a means to combat recruiting and retention challenges in the AEC industry. The previous three cohorts worked in specific project teams, each concentrating on a particular challenge or focus area in order to provide an end product or strategy that can make a measurable impact on the AEC industry. The 2023 cohort will focus on continuing these projects as well as some new ideas and initiatives. “Through ElevateHER, so many diverse individuals have come together to support one another and create inspiring

projects and programs. We’re starting to see the effects of these projects spread throughout AEC firms and the industry at large,” said Jamie Claire Kiser, managing principal and founder of ElevateHER. All individuals, regardless of age, experience, gender, background, or job role, were welcome and encouraged to apply. View the application here . Download 2023 Sponsorship Prospectus here . Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: mergers and acquisitions, strategic planning, valuation, executive search, board of director services, ownership transition, marketing and branding, and business development Training. The firm has offices in Dallas and Fayetteville, Arkansas.

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CHAD COLDIRON, from page 1

subculture and the tangibles (additional revenue opportunities) that go along with it. They are considered such an American icon the family is as well-known as some of the most famous families in our history, fictional or not. It’s rare to encounter AEC firms whose brand is powerful enough to impact our teeming culture at this point. ■ Additional revenue streams. Since its inception, The Addams Family brand has been so attractive that other media outlets like television, film, video games, comic books, Broadway productions, and a massive merchandising effort have seen the opportunity to carry on this legacy. It’s easy to imagine the brand awareness today is well beyond anything Charles Addams envisioned in its creation. Until very recently, it was almost impossible to find the AEC industry being celebrated through a variety of different industry channels like The Addams Family . I wish we could ask Charles about all of this but, well, he’s been dead about as long as I’ve been alive. Something tells me he would love the macabre associated with that coincidence. Happy Halloween! Chad Coldiron is a principal and director of executive search at Zweig Group. Contact him at ccoldiron@zweiggroup.com.

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Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Shirley Che | Contributing Editor sche@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com Tel: 800-466-6275 Fax: 800-842-1560 Email: info@zweiggroup.com Online: zweiggroup.com/blogs/news Twitter: twitter.com/zweigletter Facebook: facebook.com/Zweig- Group-1030428053722402 Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year). Free electronic subscription at zweiggroup.com © Copyright 2022, Zweig Group. All rights reserved.

ELEVATEHER SYMPOSIUM Join Zweig Group and the newly inducted 2023 ElevateHER Cohort at the ElevateHER Symposium in Dallas on February 15, 2023. The symposium will include presentation overviews of the 2020, 2021, and 2022 ElevateHER cohort’s research findings, team projects, powerful panel discussions, and DEI focused keynote presentations from industry change agents. Click here to learn more!

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THE ZWEIG LETTER OCTOBER 31, 2022, ISSUE 1463

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