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CRITICAL BUSINESS-BUILDING ACTIVITIES
Founded on Purpose
EST.
1985
If you want to achieve your goals with Melaleuca, you need to focus on and repeatedly do these seven activities day after day and week after week.
1 Build Your Contact List
Set Appointments 2
I want you to notice something about the Seven Critical Activities, the first four in particular. You cannot do Critical Activity 3, Share Overviews, before you do Critical Activity 2 or Critical Activity 1. That’s not how it works. These activities are in this order because that’s the order you’ll need to do them in. Before you can hold a Strategy Session, you need to present Melaleuca: An Overview and enrol a customer. And before you can do that, you’ll need to invite someone you know to your Overview. There’s a reason the first Critical Activity is not Set Appointments. Before you invite someone to your Overview, you should already have a relationship. The first thing to do is add their name to your contact list and begin establishing a relationship. When the time is right, you can invite them to attend a Melaleuca Overview and make a decision about Melaleuca. We are a “warm market” company. The right way to build your business is with people who know you, like you, and trust you. So before you approach someone to set an appointment, take the time to build a genuine relationship with them. As you help them reach their goals, you’ll find that those personal relationships can be just as rewarding – if not more so – as your income from your Melaleuca business. – FRANK VANDERSLOOT MELALEUCA CHIEF EXECUTIVE OFFICER 16 JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM
Share Melaleuca: An Overview 3
Hold Strategy Sessions 4
Celebrate Success 5
Frank L. VanderSloot inspecting Melaleuca alternifolia trees at the Main Camp Plantation near New South Wales, Australia, in 1985.
Since the Mission Statement was first announced 35 years ago, every aspect of Melaleuca has been specifically designed to help people reach their goals.
Always Be Involved
with Fast Track 6
Today, millions of Melaleuca customers shop every month from hundreds of exclusive wellness products. Hundreds of thousands of independent Marketing Executives get handsomely compensated for referring customers. And to date, we’ve paid more than $6 billion in commissions to ordinary families – little guys – who are looking for a way to get ahead in life.
This success is no accident. From the beginning, Melaleuca was designed to enhance lives and provide an opportunity to those willing to work hard and adhere to its founding principles and concepts. Melaleuca’s unprecedented growth and success is a direct result of that original vision – a vision that will continue to drive Melaleuca for decades to come.
Lead by Example 7
JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM 17
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