Professional Equities - May 2020

Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM May2020 The


Bill Moist

BUC-EE’S: THE MAGICAL LOCAL MARKET MAKER We knew Buc-ee’s would make a big impact on the I-45 11- acre tract of land. We just didn’t realize how big it would be. A recent third-party study revealed that Bucee’s construction has spurred significant real estate activity around our property and created equity for our members not expected. Ennis mayor Angie Juenemann is excited about what Buc-ee’s development has already brought to the city. The $30-plus million travel center under construction will be 52,000 square feet and located on an 80-acre tract of land at the southeast corner of Interstate Highway 45 and Creechville Road. How does this impact our new Luxury RV Resort & Storage? Roughly, half of the 55,000-60,000 cars per week will be driving directly past our property going to Dallas. Plus, we have to extend the city street, Sonoma Trail, behind our property that will provide southbound traffic circulation to Buc-ee’s. Regardless of the actual percentage of tenants traffic driven by “Drive By Traffic,” we believe being 1,250 feet north of the new Buc-ee’s on I-45 just 30 minutes south of Dallas a is dynamite location. We look forward to starting construction later this year.

CAN EXERCISE JOG YOUR MEMORY? How RegularWorkouts Could Help Prevent Alzheimer’s

Imagine if you spent a day standing outside your local gym and asking everyone who went in the same question: “Why are you working out today?”What kind of responses do you think you’d get? Some answers, like “I want to lose weight” or “I want to build muscle,” are obvious, but there’s another contender that might rise to the top: “I want to clear my head.” Anecdotally, most of us know that a hard run or a challenging weightlifting session can help declutter our minds and push petty worries and stressors away. But according to one study, it’s possible that exercise can literally clear up messy nerve cells to restore and improve our memories. For the more than 50 million people diagnosed with Alzheimer’s, this simple treatment could prove revolutionary. In a 2018 article, Scientific American describes the brains of people with Alzheimer’s as “harsh place[s] filled with buildups of harmful nerve cell junk,” including amyloid plaques and neurofibrillary tangles. This complex neural web makes the disease difficult to treat, but an experiment conducted by scientists from Harvard Medical School, The Salk Institute for Biological Studies, and other notable institutions found that exercise helps clear up the tangles and improve learning and memory in mice with Alzheimer’s. The scientists even went a step further, identifying a particularly

–Bill Moist


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helpful molecule called BDNF that gets a boost from exercise. Now, pharmaceutical companies can use that insight to formulate drugs for Alzheimer’s that raise BDNF. Until those drugs arrive, though, exercise alone might help prevent or heal memory loss. As Dr. Jonathan Graff-Radford puts it in an article for the Mayo Clinic, “Studies show that people who are physically active are less likely to experience a decline in their mental function, have a lowered risk of developing Alzheimer’s disease, and possibly have improved thinking among people with vascular cognitive impairment.” Multiple studies have found that exercise even helps the brain grow, adding volume to the prefrontal cortex and the medial temporal cortex, which control thinking and memory. To get these benefits, you need to make exercise a regular part of your routine, although you don’t necessarily need to sweat every day. One study found that women who walked briskly for just one hour twice a week achieved increased brain volume over six months to a year. If you can’t spare whole hours, you can break that time up into shorter sessions to get results. In an article for Harvard Medical School, Heidi Godman writes that just about any moderate-level exercise will do. She recommends swimming, stair climbing, tennis, dancing, or even chores like mopping floors or raking leaves —pretty much anything that gets your heart pumping. To hold yourself accountable, try partnering up with a friend, keeping a journal of your progress, or hiring a personal trainer.

“Whatever exercise and motivators you choose, commit to establishing exercise as a habit, like taking a prescription medication,” Godman writes. “After all, they say that exercise is medicine, and that can go on the top of anyone’s list of reasons to work out.” The next time you find yourself struggling with brain fog or worrying about your memory declining in old age, instead of focusing on those negatives, try packing a bag and hitting the gym. If it works for the mice, it just might work for you, too!


ARIANNA HUFFINGTON PUTS HER PHONE ‘TO BED.’ HuffPost founder and Thrive Global CEO Arianna Huffington says the first part of her nightly routine is “escorting my phone out of the bedroom.”Huffington doesn’t allow digital devices in her bedroom and relies on an analog alarm clock. “Charging your phone away from your bed makes you more likely to wake up as fully charged as your phone,” she says. ERICH JOINER HAS A HOBBY SEPARATE FROM HIS WORK. Running a content creation company that caters to big brands means Erich Joiner, founder and director at Tool of North America, is plugged in most of the time. To get away from the demands, he races cars on the weekend. During that time, Joiner puts his phone away in order to focus on the race. “While it takes a lot of focus, which can be strenuous, it also mentally cleanses, or ‘digitally detoxes,’me during the weekend,” Joiner says.

“By Monday, I can go into work with a clear mindset, ready to take on my week.”

Constant technology use can leave us feeling drained, so it’s good to do a digital detox by unplugging periodically. Digital detoxes have become very popular, but for most managers and business owners, cutting technology out of their lives isn’t just difficult — it can be irresponsible! You can’t throw your smartphone in the sea and expect to have a job next week. While completely quitting tech isn’t realistic, it is possible to enjoy the benefits of a digital detox while sticking to your responsibilities. Here’s how a few successful entrepreneurs manage this balancing act.


Sometimes technology can help you cut down on technology. Celia Francis, CEO of online marketplace Rated People, downloaded the app Moment to monitor how much time she spends on social media. This data helped her build healthier habits. “It helps you understand how you use your phone, establish usage goals, and disconnect at the right times,” Francis explains. “My phone is always off by 9 p.m. and isn’t switched back on until after the morning routine.” You don’t have to completely abandon technology to enjoy a successful digital detox. Instead, look for times when you can put your devices away and focus on something else. Even if it’s just for an hour before bed, you’ll reap the benefits.

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“crazy” or “doomed to fail,” including the breakout success of the James Bond movies and how Lipitor became a pharmaceutical blockbuster. What these phenomena have in common is that they were supported and made possible by a positive work environment structured to nurture ideas that were “just crazy enough to work.” However, success stories aren’t the only focus of “Loonshots.”The book also examines companies that paved the way as innovators, only to stifle change and lose momentum. Bahcall puts Pan American World Airways (Pan Am), Polaroid, and other titans that let the lightning out of the bottle under the microscope to show readers where the companies’ organizational structures went wrong. To Bahcall, the way business owners organize their team is the same as how temperature shapes water. You can be cold toward new ideas, which freezes progress and makes your company too brittle in the face of change, or you can be warm and let your team’s ideas flow in exciting new directions. Drawing on his experience as both a physicist and the co-founder of a biotechnology company, Bahcall is able to make his case in entertaining, down-to-earth prose. Beyond being a good read, “Loonshots” addresses an often overlooked factor in the ways innovative companies succeed at redefining their industry, making it a great addition to any entrepreneur’s library.

Many entrepreneurs dream of catching lightning in a bottle — of harnessing new, powerful ideas that will propel their business to the cutting edge. Whether they call it disruption, innovation, or genius, many

business books focus on the “lightning” side of the equation. But those flashes of brilliance mean nothing without a bottle to capture them in. According to author and physicist Safi Bahcall, if you want to turn momentary inspiration into tangible success, you need structure. Bahcall explores this idea in his book, “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.” He examines many successful innovations that were originally deemed

Take a Break!

Inspired by Primal Palate


Who says the cookout has to ruin your diet? Try this paleo-friendly recipe for a main dish that’s worthy of your next barbecue.


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1 1/2 lbs beef rib roast 1 tsp Himalayan salt

1/2 tsp black pepper


1. Take rib roast out of the refrigerator 30 minutes prior to grilling. 2. Season roast with salt and pepper and allow it to rest for 10 minutes while you heat a gas grill to 600 F. 3. Sear roast for 3–4 minutes on each side. 4. Turn off the grill but continue cooking the steak, flipping every 4–5 minutes, until it reaches an internal temperature of 125 F. Remove from grill. 5. Allow the roast to rest — its internal temperature will continue to climb — for 5–10 minutes. Slice and serve.

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Professional Equities, Inc. BILLMOIST'S



401 N. Carroll Avenue Ste. 166 Southlake, TX 76092 (817) 657-4080

INSIDE THIS ISSUE From the Desk of Bill PAGE 1 Can Exercise Jog Your Memory? PAGE 1 How Entrepreneurs Digitally Detox PAGE 2 How Crazy Ideas Become Innovations PAGE 3 Take a Break PAGE 3 Grilled Prime Rib PAGE 3 The Best Technology for Graduates PAGE 4


FOR THE STREAMER There’s no shortage of streaming services, and depending on what your graduate enjoys watching, you may consider gifting them a subscription. Nostalgic Disney lovers looking for some stress relief would certainly love a Disney+ subscription, but if you know someone who has an affinity for the dramatic sagas, a subscription to HBO Now could satisfy their cravings. Hulu + Live TV can also be a great alternative for a grad who is out of the house! The best part is that this gift keeps on giving with every movie or show they stream. FOR THE ACADEMIC This May will mark the start of a new academic adventure for many. AI systems like the Amazon Alexa and Google Home can make staying in touch and studying easier, while an e-reader could house all their textbooks in one handy place. Laptop cases, screen covers, and other protective gear can keep their

Spring is all about new beginnings, and for many, graduation is just the start of something big. Whether your favorite graduate is heading off to college, serve in our nation’s military, or join the workforce, there’s a gadget out there that will give them a great start — or at least make you their favorite relative. Check out this guide to find the perfect tech gift. FOR THE AUDIO LOVER From wireless headphones that surround you with sound to Bluetooth speakers that offer crystal-clear quality, the options are endless when it comes to choosing an audio device. But before purchasing the “next best thing,” consider the person who will use it. If your graduate exercises frequently, they may want wireless headphones like Apple’s AirPods or one of the many Samsung varieties. On the flip side, if they enjoy action movies, a great sound bar for their entertainment system just might do the trick.

technology safe from wear and tear. (After all, what college kid can afford a new laptop on a whim?) Charging stations and cord organizers can also protect their tech and keep their space clean.

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