2C — October 30 - November 12, 2015 — Executive Women in Business — M id A tlantic

Real Estate Journal


Executive Women in Business Karly Iacono, Marcus & Millichap Knowledge and confidence are an unstoppable combination


sales appointments with him. He would always tell me the strong points of the property before we arrived and some tips for selling it to the buyers. I took my “job” very seriously. As I got older, he impressed upon me that selling real es- tate was really about people, not property. Knowing the technical elements of your job/ profession better than anyone else goes without saying, but the true art and foundation of success is being able to read people and know what they are going to say or do before they do it. What impact has social

hat was your most notable transac- tion in 2015?

media/networking had on your business? In-person networking is a key part of my business. No email or LinkedIn message can come close to the strength of an in-person connection. What qualities and/or personality traits make you most successful? I am almost never intimi- dated by anyone, no matter how successful they may be. This gives me the ability to attract very successful clients and to work with some very high-profile companies. You want people to be wowed by you, not the other way around. Do you feel being a wom- an is an advantage, disad- vantage, or no advantage in today’s business world? Why? Why not? Commercial Real Estate is overwhelmingly a male-driven world, especially on the bro- kerage side. Being a woman is an advantage, in that men are typically less guarded when a woman initiates a professional discussion, but actually getting the business is harder. Women have to prove themselves and their compe- tency more than their male counterparts. Any successful broker has to be good but, the women have to be even better. If you are the primary caregiver to your children, what obstacles/challenges do you meet on a day to day basis? Juggling the schedules of everyone in the family gets a little crazy. I don’t want my children to ever feel that I wasn’t there for them, so I bend over backwards to make it to all of their events and also try to find time to share the day-to- day parts of their life. If I can pull off family breakfast and nighttime story time most days then I feel like I am doing ok. Whatwordof advicewould you give to a woman about to go into your allied field? There is incredible opportu- nity for sharp women in the industry. Women are naturally better connectors and so much of the business is facilitating deals by putting two parties together. Also, remember that everyone you meet profession- ally can teach you something. Know the financial analysis in- side and out, but go beyond the book-learning and find a take away from every interaction. Build your knowledge and then let your confidence radiate – it’s an unstoppable combination. n

Karly Iacono Investment Sales Broker Marcus & Millichap Years with company/firm: 1 Years in field: 11 Years in real estate industry: 11 Real estate organizations/ affiliations: CREW NJ, ICSC

I closed a new construction Walgreens in Franklin, NJ at $9,141,200 setting a new record price for the area. How do you manage the work/life balance? I set goals for all areas of my life, such as working out a cer- tain number of times a week or volunteering at my children’s school a certain amount of time. But I’ve learned you have to be easy on yourself, because each week is different. Some- times I work late all week and there is no balance, but the next

week I may be able to take a full day off to spend with my kids. Who has been the strongest influence on your career? My father has been Nation-

ally ranked as one of the top brokers within Re/Max for the last 35 years. I really started my real estate career when, as a 5-year-old, I went on

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Shopping Center Paramus, NJ $15,100,000

Self-Storage Ridgefield, NJ $12,908,000

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Net-Leased Grocery Store Linden, NJ $12,300,000





Shopping Center Colonia, NJ $9,950,000

Net-Leased Drugstore Franklin, NJ $9,141,000

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To access the investment market, contact the market leader. Brian Hosey Regional Manager (201) 582-1000 brian.hosey@marcusmillichap.com

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