Luxury and Cultural Roots by Mr. Hakan Ozel Vice President Operations & General Manager, Shangri-La Dubai
Exploring the Synergetic Relationship In the areas of luxury business, the synergetic relationship between high-end brands and cultural roots is a phenomenon that always embraces both industry insiders and consumers. This connection serves not only to strengthen the brand identity but also to foster a deeper connection between products and their discerning clientele. The luxurious attraction of high-end goods often finds its essence in the rich cultural heritage, infusing authenticity and exclusivity into every creation. Essence of Cultural Roots in Luxury Business Luxury brands frequently draw inspiration from their cultural heritage, weaving stories that resonate with their audience on a deeper level. For instance, some luxury brands are renowned for their meticulous craftsmanship, a legacy passed down through generations of artisans. This dedication to traditional methods is not merely a marketing strategy but a genuine reflection of the brand's cultural roots. Each product, for instance, is meticulously hand-rolled and printed, would carry the centuries of artistry and sophistication. Similarly, some designers often incorporate elements of their rich cultural history into their designs. The perfection in the use of leather, a material deeply embedded in the craftsmanship, pays homage to the brands’ legacy of fine leather goods. These brands do more than sell products; they offer a piece of the nation’s culture, wrapped in the charm of modern luxury. Role of Storytelling in Luxury Branding Storytelling is an integral component in the luxury business, elevating products from mere commodities to cherished treasures. Some luxury brands have mastered the art of narrative, intertwining their products with the storied pasts of their founders. For instance, the founders’ revolutionary visions of fashion brands are the stories that continue to inspire and captivate. The cultural context of the brands’ origins—steeped in the elegance of chicness - provides a timeless appeal that go beyond generations.
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