Accord Travel Creds_Jan2020

1 6 | S U C C E S S S T O R I E S

S U C C E S S S T O R I E S | 1 7

Success stories

CREATIVE

CRO

INTEGRATED

DIGITAL DISPLAY

For the past 11 years, Discover the World has held an exclusive partnership with the original Icehotel in Swedish Lapland. To promote this majestic destination and drive charter flight bookings, we delivered an eye- catching, cross-channel campaign that incorporated TV, TrueView, digital display and PPC.

Following an extensive review of Canadian Affair’s customer database, we discovered a potential new audience who were over-indexing on web visits: 25-44-year-olds. To reach this new audience and test performance against existing demographics, we created a cinematic, bold and highly targeted YouTube TrueView campaign.

Looking to combat growing competition in the villa market, CV Villas felt the time was right for a rebrand. Using extensive research, company immersion sessions and customer feedback, we crafted a refined brand identity that communicates a sense of luxury, personalisation and one-of-a-kind service.

One of the most important sections of the ROL Cruise website is their online registration form, which is vital for driving user sign-ups. Using a combination of user recordings and performance data, we redesigned and repositioned the form - significantly increasing engagement across all devices.

34%

1,996

114%

45.7%

year-on-year increase in brand searches.

increase in form completions.

charter flight packages booked.

view rate for 25-44- year-old audiences.

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