THE HERO I N S I DE R THE POWER OF WORDS 5Ways to Amp Up Your Content
www. yol of sky l aw. com (305) 702-8250 NOVEMBER 2019
From the Yolofsky Office
Can someone explain to me how time seems to speed up in the fall?
Maybe it’s the cycle of football weekends, the shorter days, or just the anticipation of closing out the year. I only know that Grandma Ruth’s wisdomwas correct again,“Time goes faster as you get older.” Quick update —Yolofsky Law was the runner- up to Great Legal Marketing’s Marketer of the Year competition. This could not have been done without the contributions of Marketing Director Veronica Fabara. Her work is greatly appreciated! We’ll redouble our efforts and go for gold next year! Now, we would really like your input on something. We’re considering hosting a monthly business breakfast in which we’ll bring professionals from the disciplines necessary to run a profitable business. We’ll even make the presentations accessible from the internet. If you would be interested in attending, or even speaking, please contact Anna! Also, coming soon will be a quarterly series of presentations on estate planning and business law. Stay tuned to your email for more on these. It’s an exciting time for us at the firm. We’re thankful for the support of our clients, community, and families. See you next month!
If you’re reading this newsletter, then odds are you understand the powerful pull of good content. Words have the ability to conjure goals, hopes, dreams, and ideas, and they’re an integral part of building your brand. If you don’t communicate with potential clients, how can you expect them to trust you? You can build that trust by crafting quality content on your website and in your advertising. Once you start looking, you’ll probably be surprised by just how many words your company puts into the world each month. We could spend all day going over tips of the trade, but, whether you’re just getting started or giving your brand image an overhaul for the holidays, these are the high points you don’t want to miss. 1. CHOOSE A VOICE When it comes to content, consistency is key. Few things are worse than scatterbrained messaging: If your company’s tone is upbeat and slang-happy one moment and serious and pedantic the next, your customers will develop whiplash, and, worse, they won’t have a good understanding of who you are. Your best strategy for building a bond with potential clients is to pick a coherent company identity and stick to it.
-AJ Yolofsky
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4. GO MULTIPLATFORM If you’re producing quality copy, then why not blast it on all frequencies? Facebook and Twitter posts require a different touch than long-form blog posts, but having a social media presence can be a real asset to your brand. In 2014, HubSpot found 80% of companies saw increased traffic to their websites thanks to social media marketing efforts. Don’t miss this opportunity to get your brand in front of more people. 5. HIRE AN EDITOR If you plan to have a blog on your website, send out print marketing materials to customers, or post regularly on social media, then you can’t afford to skip this step. Even if you contract an editor for just a few hours each week, it’s crucial to get professional eyes on your content; it can make or break your brand’s reputation. According to Business NH Magazine, one study showed that businesses with spelling and grammar errors on their websites lost twice as many potential customers as those with clean copy.
2. SPEAK TO YOUR DEMOGRAPHIC Picture your typical customer: Are they male or female? Blue-collar or white- collar? Tech-savvy or old-school? Once you have their traits nailed down, gear your copy specifically to them. If you write with your potential customers in mind and consider things like jargon, tone, and message, then they’ll better identify with your brand and be more likely to do business.
3. GET PERSONAL If you can remind your customers that your company is made up of people just like them, then you have a better chance of earning their business. Showing your audience a real person in your copy is a great way to build authenticity and trust. Try personalizing your blog posts with your own signature, letting employees write their own profiles, and including information about employees’ lives outside the office.
CELEBRATING GIVING TUESDAY Supporting the People You Believe In
HOWYOU CAN CELEBRATE Now is the perfect opportunity to support your community and the causes you believe in. The best part of this holiday is that“giving” doesn’t just refer to donating money. People can give back by volunteering their time to help a nonprofit business, donating goods and food, or just buying a stranger some lunch. Even the smallest actions can have the biggest impact. If you’re interested in participating in Giving Tuesday, get together with your friends, family, sports teammembers, or neighbors to brainstorm on how you can give back. To learn more about how you can participate, visit GivingTuesday.org .
nation but individuals across the world. The goal is“to create a massive wave of generosity that lasts well beyond that day and touches every person on the planet.” TECHNOLOGY AT ITS BEST Through the use of social media and technology, the organization hopes to encourage and spread generosity on a global scale using the hashtag #GivingTuesday. The website states that“... technology and social media could be used to make generosity go viral; that people fundamentally want to give and talk about giving.” Through massive social media platforms like Facebook and Twitter, the individuals and companies participating in Giving Tuesday can spread their missions and messages all over the world, encouraging others to do the same.
November is usually all about Thanksgiving, but it isn’t the only holiday that encourages generosity. Giving Tuesday is a phenomenal celebration in which millions of people from across the globe are inspired to spend 24 hours giving back to the communities they love. ORIGIN AND GOAL Giving Tuesday is celebrated every year on the Tuesday following Thanksgiving, and this year, the holiday lands on Dec. 3! It was established in 2012 by the United Nations Foundation and New York’s 92nd Street Y as a response to consumer-driven holidays like Black Friday and Cyber Monday.
The purpose of the holiday was to spread the spirit of giving, not only for the people in our
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POINT BY POINT Revolutionize Your Business With Bullet Journaling
HOW DO I DO IT?
When you’re an entrepreneur or a business leader, your to-do list can feel more like a novel than a manageable list. But what if you could order your thoughts, track your accomplishments, and maintain organization all on your own terms? It may sound too good to be true, but bullet journaling does just that.
Despite the versatility, every bullet journal shares a couple key components. First, you need a legend or key to identify what symbols mean throughout your journal. For example, a square next to a task may indicate it is a high priority, or a star may mean a task has been completed. Any group of symbols will work, but consistency keeps you organized. Second, you need a calendar in your bullet journal. That way, you can organize your goals by year, month, week, or day and keep track of smaller goals along the way. Throughout your journal, create separate sections for as many breakdowns as you want, but the key is to keep it all connected. No longer do you need to carry around a to-do list, a planner, and a calendar. Turn to bullet journaling to revolutionize the way you organize. For more tips, inspiration, and information on how bullet journaling can help you and your business, visit BulletJournal.com.
WHAT IS IT?
Despite what the name may suggest, bullet journaling has little to do with writing out your feelings — unless you want to do that! Instead, it’s a log of all your to-do lists, reminders, and tracking systems in one convenient place. The goal is to complete tasks and update your journal each day. You can even download a companion app to digitally stay on top of your tracking.
The beauty of bullet journaling is customization. If you’re a visual person, create drawings or tape down pictures to represent your tasks. If you prefer precise outlines, use ruled pages
to order each goal and its subtasks. A bullet journal can include every aspect of your business down to the smallest logistical details, or it can break down a single, complicated aspect, such as vendor tracking, into one journal. The look and function of your bullet journal is completely up to you and your process.
Take a Break
Inspired by Good Housekeeping
Thanksgiving may be held on Thursday, but the food often lasts at least through the weekend. To make the best use of the excess, grill up some killer turkey sandwiches. The Best Leftover Turkey Sandwich
Ingredients
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3 tbsp leftover cranberry sauce
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2 slices sourdough bread
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1/3 cup leftover dressing or stuffing
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2 tbsp Dijon mustard
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2 slices Swiss cheese
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2 tbsp leftover gravy
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1/3 cup shredded leftover turkey
• 1 tbsp butter, room temperature Note: Don’t worry if you don’t have all the leftovers required.
Directions 1. Coat inside of each bread
2.
Combine sandwich and spread butter on both sides. In a panini maker or large skillet, grill until crispy and golden brown.
slice with mustard and a slice of cheese. Place turkey and cranberry sauce on one slice and dressing and gravy on the other.
3.
SOLUTION ON PAGE 4
4.
Slice and serve.
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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 The Power of Words PAGE 1 The Gift of Giving PAGE 2 Bullet Journaling for Your Business PAGE 3 Take a Break! PAGE 3 The Best Leftover Turkey Sandwich PAGE 3 Gratitude-Themed Games for Kids PAGE 4
Engage Your Kids on Thanksgiving With These Gratitude-Themed Games
GUESSWHO? To play gratitude-themed Guess Who?, have each participant write down their name and something they’re thankful for on a slip of paper and put it in a bowl. Then, at the dinner table, have each person draw a random slip and read what it says without saying the name while everyone else tries to guess who wrote it. While Pictionary may get your kids talking about what they are thankful for, Guess Who? will tune them into what others around them are thankful for too. PICK-UP STICKS Like regular pick-up sticks, the goal is to remove a stick from a haphazard pile without disturbing the others. However, by using colored sticks that represent different kinds of thankfulness — such as places, people, or food— you can make players think outside the box. This will ensure you get a wide range of creative, thoughtful answers whenever the kids pick up a stick. These modified games are great for helping your kids realize howmuch they have to be thankful for. Use these to spend some fun, educational, quality time with your family this Thanksgiving.
Thanksgiving is an excellent time to teach children about gratefulness. By planning some fun, gratitude-themed games, you can impart a valuable lesson and spend some quality family time together. Get your kids in the holiday spirit by adding a Thanksgiving twist to these classic games. PICTIONARY Want to bring out your kids’creative sides? Pictionary is the perfect way to encourage artistic expression and grateful thinking. Try adding a rule where players have to draw something they’re grateful for. This will get your kids thinking beyond turkey and stuffing and give them an imaginative way to express their gratitude. Plus, who doesn’t love a good art contest?
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