E-Commerce Growth (Cont’d from Page 1)
The top reasons for online shopping include time savings (59 percent), personal safety (49 percent) and avoiding impulse purchases (31 percent). Ordering directly from a local grocery store (as opposed to online-only ordering services such as In- stacart or Amazon Fresh) is the most popular way to shop for groceries online;65 percent of consumers say they’ve done this. Despite the incredible surge in online purchasing, brick-and-mortar grocery shopping is still highly regarded among consumers. More than 90 percent of consumers had made an in-store grocery purchase within the most re- cent three months of being surveyed. Most consumers are doing a blend of online and in-store grocery shopping, with 95 per- cent of consumers who shopped for grocer- ies online having also made an in-store gro- cery purchase within the same time period. When asked where they’d purchased gro- cery items online from,65 percent said they’d ordered pickup or delivery from a traditional grocery or big-box store. In comparison, only 38 percent chose this option when we sur- veyed consumers in 2017. “Although consumer shopping behaviors
dwellers purchase groceries online, compared to 65 percent of consumers living in a town with a popula- tion less than 50,000. Finally, the higher the income, the more likely a con- sumer is to shop for groceries online.Eighty percent of those who make more than $100,000 have shopped online for groceries, compared to 64 percent of those who make $0-$25,000.
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Flexo Market News April 12, 2021 3
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