Research Magazine 2016

Executive Takeaways

■ Supportive sales environments result in the most-satisfied salespersons. ■ Measuring qualitative goals is more challenging than measuring only sales quotas.

■ Customer satisfaction more important than that of co-workers, supervisors, or promotions.

Joseph F. Hair, Jr., Professor of Marketing and Professional Sales Brian N. Rutherford, Associate Professor of Marketing and Professional Sales

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