REGULATING AI-BACKED GAMING
How do virtuals with AI technology get licensed? IT IS A GIVEN THAT GAMING TECHNOLOGY CONTINUES TO EVOLVE AT PACE, BUT ONLINE GAMING AND GAMBLING PRODUCTS THAT INCORPORATE A.I. ADD A NEW LEVEL OF COMPLEXITY WHEN IT COMES TO REGULATION, SAYS INVINCIBLE GG’S JONATHAN STRAUSE
Introduction It has often been said regulation can be a block on innovation as it is too prescriptive and flat footed to accommodate the latest technology. This need not necessarily be the case. Here we look at the process to complete the testing phase and licensing for a virtual game that includes new AI technology that had never been tested before. The game created the need for updated testing to ensure compliance whilst also going through some of the tried-and-true methods that labs and regulators have used to allow operators to bring many incredible games to market.
Gaming and the law The interplay between gaming and the law has a continued need to evolve to keep pace with technology advancements that customers are clamoring for. From adding geolocation capabilities and regulations to modernizing the customer journey with necessary data protections, customers expect an experience as good as they get in other parts of the internet. And they want that experience to function in a seamless and entertaining way. Not only are the operators and game developers affected by the changing demands across the
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IMGL MAGAZINE | JANUARY 2024
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