SpotlightApril2018

A mericanpresident,DonaldTrump’srecenttwitterattackon Amazon.commayormaynotswingfromitsconsideration ofToronto,theonlynon-Americancityontheshortlist,for its second headquarters. We think that it is unlikely that the president’s 280-character Twitter rants will sway Amazon’s decision away from Toronto and of the other short list of U.S. cities competing to be the home of Amazon’s second head office. Amazon’s decision will be based on what is better for the business and without a doubt more focused on its long-term goals rather than recommendations from the current U.S. administration that will only be around for another 6 years at maximum. The selection of their second head office will have a long-term impact on the strategic direction of Amazon. We do find it interesting that Trump’s attack on Amazon is focused on calling out the world’s largest e-commerce company for paying little or no taxes to state and local gov- ernments.

Which is interesting as Trump was accused for similar actions during the Presidential race by Clinton’s campaign team.

As for Amazon putting thousands of retailers out of business, well many factors cause businesses to fail and online shipping is one of them. Now, the statement that Amazon costs the country’s postal service billions of dollars, well lets be honest when was the last time any postal service made money, blaming that on any company is misdirected.

C anadian Tire Corporation will be expanding its loyalty program that has been available since 1958 to allow custom- ers to collect and redeem Canadian Tire Money across its various retail brands. Customer are now able to collect money at Sport Chek, Mark’s, Atmosphere and Gas+ locations in addition to Canadian Tire itself all across Canada. The Canadian retail giants says the revamped program will be called Triangle and include both loyalty money and two new MasterCards issued under the program.

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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2018

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