By Jamie Barrie I t seems like every day that there is a new headline about Tim Hortons, so it should be no surprise that it is starting to take its toll on the brand as changes are made by U.S. based Restaurant Brands International, which took over the chain of restaurants in 2014. TIM HORTONS PLANS FACELIFT FOR MOST CANADIAN LOCATIONS Tim Hortons plans to renovate most of its Canadian restau- rants over the next several years, but some franchisees say the decision is another ‘ill-conceived’ move that will cost individual restaurant owners about $450,000. The home of the “Double, Double” and its restaurant owners will invest $700 million renovating most of its Canadian locations over the next four years, giving them a lighter, more natural looking exterior and feature upgrades like open-concept seating. Sounds good for customers; however, the decision has added fuel to the fires and generated more animosity between the chain and Great White North Franchisee Asso- ciation (GWNFA), which is an unsanctioned franchisee group which makes up about half of all of Tim Hortons Canadian franchisees. The GWNFA has advised its members not to
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2018
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