“My friends used to call me the ‘trailer park Martha Stewart’ because I would take sheets and turn them into a pair of curtains.”
my dad had let me live in while I got back on my feet. My daughter and I lived there rent-free in exchange for fixing it up. I thought, why not film a tutorial on what we’re doing here, as an exercise to teach myself how to use a camera and edit content.” Higgs’ emerging skills as a self-producer and editor got her thinking about the 30- second advertisements she had worked on with Egg, and how she would like to explore developing longer “branded content” for herself and possibly for future clients. Simply put, branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser. Higgs explains, “Branded content became a passion of mine. I researched it and studied it. And it turned out that the advertising industry was heading in the ‘branded content’ direction, where people were so much more likely to organically cling to a product or a brand based on a referral from someone they trusted.”
The DIY Mom series was conceived from her new-found
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2018
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