working with Higgs and her cast of free- lancers.
Examples like the following from client, “Quinpool Road” are heartfelt endorse- ments of Matriarch’s success. “Working with Matriarch was an amazing experi- ence we will never forget! Rebekah and her team helped us feel proud about our brands, our products, and the place we love to call home.” Social media partnerships have been a success too! Recently Wood Wick Designed expressed their gratitude to working with DIY Mom on a product giveaway by saying “ Rebekah handed my product/brand to an attentive and relevant audience. In less than one week she netted my business a 33% increase in overall Followers. I immediately see a marked increase in sales activity; without question generated by her influence.” “Branded content became a passion of mine.” But does she ever get negative feedback? After all, these productions are on the internet—the final frontier for the over-opin- ionated! “Oh sure. Some people don’t like colour choices or some of the materials and furniture I use. But many of these things are given to me, hand-me- downs. I have to remind people that I am a single mom and without a ton of disposable income, I have to make old things work with the new. ” While branded content seems to be the communications and marketing wave of the future, Higgs stresses that Matri- arch Productions is a multi-dimensional creative services provider. From familiar 30-second advertisements to documen- tary-style information videos, she is ready to take on the challenge and complete the task, on message and on budget. Talking to Higgs, one can sense that she takes particular pride in the projects that are about helping people. Obviously, DIY Mom plays a large role in that regard. But her work with various charities earns a prominent place in our conversation.
“Matriarch has done public service announcement-type videos, — linking
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2018
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