By David MacDonald I f you’re a business owner in the truck and auto accessory game in Canada, you’ll especially appreciate Brian Pierce’s take on sales at Grandwest Enterprises. It’s not what you’d expect. “Most of our customers are long-term customers and that is something we really strive for,” he explained. “I always like to tell our customers, our new customers, that we want to be doing business with you today and we also want to be doing business with you 10 years from now. We like to form that relationship with the customer and let them know that we’re a partner in their business with them. Some of our competitors, some of them retail businesses, openly compete with their own customers and that’s something we’ll never do. We are here to help our customers; we are here to help you get that sale.”
One of Grandwest’s bigger markets is new vehicles.
“Dealing with dealerships has always been a huge part of our business; they’re one of the biggest percentages of our customer-base. We’re diversifying in the market a little more these days, too. We’re dealing more with RV, suspension and
53
APRIL 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook - Online catalogs