The logistics of same-day shipping is a challenge but we are experts at it. We know you don’t want to wait longer than you have to.” “Because a lot of our employ- ees, our sales force, are automo- tive enthusiasts,” Brian contin- ued, “they are pulling a trailer so they know how the hitch works, for example. They have a remote starter in their vehicle or they are currently doing some dress-ups on their car or truck – they are very familiar with the products that we sell. Even our team members who aren’t putting accessories in their vehicles are very educated on our products. The better we know our products, the easier it is to help our
customers find just what they need.”
When it comes to knowing their products the Grandwest team is second to none for another reason.
“There is no other business in this country that has as many road sales people out there…” The sole Grandwest retail store doubles as a “testing ground for our products,” Brian explained. “As we get a new product in or an existing product that we have in a kind of queue – pretty much anything that we sell – we install it. We do it so that if one of our customers has a problem with it we can help them out as thoroughly as possible. We know how it works. All of it. A lot of our competitors can’t help customers with so much because they haven’t done the installation; they haven’t put their actual hands on the product. Typically they just ask for a part number, tell you whether or not you can order it. We’re a little bit more in depth at our order desk. Because of the extensive product training, they’ll know what will fit, what won’t fit and what you’ll need to get the job done.” Besides dealerships, Grandwest’s biggest market is “truck people,” Brian said. “Many of these customers rely on their trucks for work as much as they do for play; they live in their trucks.” Grandwestauto.com even features photographs of customer trucks submitted by proud owners. “We have been branching out and doing more of the automotive accessories but our bread and butter has always been trucks. There are more products to put on a truck but we are doing a substantial amount of business with cars now.” To browse the famous Grandwest Enterprises catalogue online or to read-up on featured leading-edge products like the Grandwest team chose Coil Over IFP Fox Shox from the 2.0 Performance Series, please visit grandwestauto.com.
Working with that deep inventory is a day-to- day challenge the Grandwest team welcomes, Brian explained.
“We’re here to help out. We’re here to fulfill the custom- er’s needs but more than that, we want to do it in a timely manner. We’re big on same-day shipping. When you place an order online or when you order over the phone your order is going out that day – it is leaving the warehouse that day.
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APRIL 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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