By John Allaire F ive years ago this summer we actually made the decision to go into business and bought the building in Colling- wood,” Freeman points out. “And it’ll be four years on Victoria Day that we have been in full operation.” Four years may not seem like a long time in the grand scheme of things, but in the fast and ever-expanding craft brewery industry, it’s a lifetime. Freeman and his partners jumped in with both feet — a bold decision at the time. “We were quite ambitious with our production facility when we started. We bought the building and sunk a lot of money into it before we even brewed a drop of beer. A lot of people start by contracting their beer production out first, just to get a sales history and get the brand out there before they invest in a facility. So I guess we were what would be considered ‘old-school’ now. The way the market is now it would seem crazy to do something like that. But it’;s just the
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2018
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