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Home staging results in better offers and less time on the market. It’s a vital part of a proven modern marketing strategy that works in harmony with a professional photographer and a dedicated realtor. In fact, it’s the difference between gaining thousands and losing thousands. It’s a lifestyle-driven approach. It highlights the best features behind your For Sale sign in a way that educates prospective buyers about how well they can live in their new home. And it’s Pam MacKinnon’s speciality. Pam is a professional home stager, paint colour consultant, and home décor shopper at Revive Home Staging in Halifax, Nova Scotia. She’s also the proud owner since launching in 2013. Pam has been guiding home owners in the Halifax Regional Municipality through the process of preparing their property for sale. “Beautiful online photos are critical when listing your home,” she explained when she spoke with Spotlight on Business in January. “Potential buyers can effortlessly bypass your home online if it doesn’t stand out. It’s all a matter of a click or a swipe. Home staging attracts more buyers by showcasing an appealing lifestyle.
I’ve seen many cases where buyers weren’t considering a particular area to live, but changed their mind because they loved the...
Sometimes the stars line up. You know, the ones where dreams, passion and feasibility all meet and create a big bang. Such was the case with The Collingwood Brewery. One guy with a passion for making beer, and three other partners with foresight and a will- ingness to invest in a project. Owner, co-founder and brewmaster Chris Freeman started brewing beer eight years ago. He was working at an office job and battled the ho-hums by getting into home brewing on evenings and weekends. And like many home brewers, after he made his first batch, his thoughts turned to making a living out of his new-found talent and passion. Not one to let the moss grow under his feet, Freeman and his brother started pounding the pavement in search of financing and interested investors. In the meantime, Freeman applied to a college brewing course and moved down to the Niagara area for a couple of years to pursue the brewmaster program. While at school, he secured a summer job with the highly successful Creemore Springs Brewery and was hired on full-time after he graduated. All the while, he was in conversations with potential future partners on starting a brewery in Collingwood.
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2018
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