Does your patient volume satisfy you & your staff? Or do you struggle with… GAPs in your schedules Inconsistent patient volume Falling more and more OUT OF LOVE with running a business Just like in dating, the first step to getting better results is to meet people in new places...and those new places are ONLINE.
NEWSLETTER � FEBRUARY 2024 Practice Marketing
25¢
No. 2 PRACTICE PROMOTIONS
All I want is to fix your aches and Pains...
When Will You Choose Me First?
Show Patients Your also inside... Love Language...
3 Steps to Boost Google Reviews!
NEWSLETTER Practice Marketing
FEBRUARY 2024
Consider investing in SEO services to skyrocket your clinic to the TOP of Google in your area! SEO isn’t sexy. But it works. If you want to attract more new patients online, you need to invest in your online discoverability!
Does your patient volume satisfy you & your staff? Or do you struggle with… • GAPs in your schedules • Inconsistent patient volume • Falling more and more OUT OF LOVE with running a business Just like in dating, the first step to getting better results is to meet people in new places ...and those new places are ONLINE. The #1 way to consistently fill your schedules with patients is to attract more new patients online.
ATTRACTING NEW PATIENTS ONLINE ISN’T SEXY, BUT IT WORKS
More and more people are turning to the Internet to meet romantic partners…AND their medical providers! If your patient volume isn’t giving you the satisfaction you want, then you need to start meeting new people. The #1 way to consistently fill your schedules with patients is to attract more new patients online. For the past 14 years, Practice Promotions has helped private medical practices market direct-to-consumer. We provide powerful marketing services that get you found online, convert website visitors to paying patients, and get past patients back in for care. go to PracticePromotions.Net/Kit to order a free Practice Marketing Kit that explains our powerful SEO Services!
Here are a few quick tips to attract more new patients online…
• Make sure you have a Google Business profile with accurate information on your clinic name, location, website, and hours. • Get consistent 5-star Google reviews that will build trust with new patients online! • Start a blog so you can rank #1 on Google for important keywords. That’s keywords like… • Physical therapy in [city, state] • Chiropractic care in [city, state] • Spinal adjustment • Back pain near me • Neck pain near me • Knee pain relief
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Foundation Physiotherapy & Wellness is the ONLY place I trust with the repair of my physical injuries. I’ve been a client of theirs since the first location ever opened.
DON’T BE SHY! Get Google Reviews
Kiran B.
That You + Future Patients LOVE!
2 ASK THE RIGHT QUESTIONS. As David Lott says, “Guide your patients in why the review is so valuable. Help them understand that by leaving a review they are helping others get a positive outcome as well. People love to help others. Don’t make the review about your practice…make it about helping others get great results.” With that in mind, here are some great questions for your patient to answer in their review: • Are you getting better? What specifically is getting better? • Can you tell your story of what you can do now that you couldn’t do before? • Have you tried other forms of treatment that didn’t work? How has physical therapy or chiropractic care changed your life? Finally, tell your patient that the longer the review, the better! Remind them that they can help others by telling them your story! 3 MAKE IT EASY TO SAY YES AND LEAVE A REVIEW. Make sure the process of leaving a review is simple & easy, even for senior citizens! Some ways to do that are… • Create a simple link to your Google Business account. That way, you can text or email the link to your patients. With a single click, they can type out their review!
Today, 49% of people say they trust online reviews just as much as personal recommendations. But do you feel AWKWARD when you ask for a Google Review? It doesn’t have to feel that way! Asking for a Google review is kind of like asking someone out on a date. There’s a simple science to it. Here 3 simple tips to get 5-Star Google Reviews that both you, your staff, and future patients will LOVE…. “Help [patients] understand that by leaving a review, they are helping others get a positive outcome as well. People love to help others.” - DAVID LOTT
CHOOSE THE RIGHT TIME TO ASK FOR A GOOGLE REVIEW.
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The best time to ask someone for a review is on their last day, right?
WRONG! If you ask on their last day, they’ll probably forget. Instead, ask someone for a Google Review after they’ve hit a milestone in their care! Here’s how David Lott, a successful Practice Promotions client, puts it. Ask at these times… • When someone shares their story… “Ask for a review anytime you hear your patient report a positive outcome or ‘shares their story.’ I encourage my PT to start each session by asking: “Are you getting better?” • When the patient is excited… “Some patients just come in excited about their progress and require no prompting! For these kinds of patients, we ask for a review on visits 3-4, or in the midpoint of their plan of care. Again, this is for patients for whom their improvement is more noticeable initially – either a reduction in pain, better balance, improved function, etc. • During a progress report… “Finally, a great time to ask for a Google Review is during a progress report or a reevaluation when the PT is really ‘showing them their gains.’ Reviewing objective measures will often remind them of how far they have come.” Finally, let your patient know that we let them know that we love helping people, but we need their help sharing their story so others can get help too. This will encourage the patient to share!
• Add a button that says “leave a review” to your website!
• Create a poster or a rack card with QR Code that people can scan to leave a review. For more information on this, visit PTMarketingStore.com to order your custom rack cards. If someone doesn’t have a Gmail account, direct them to leave you a Facebook review instead!
GET GOOGLE REVIEWS THAT YOU AND FUTURE PATIENTS LOVE!
Google reviews boost your online presence & build trust online. Follow these 3 simple tips, and you’re certain to get 5-star reviews that will make future patients fall in love with your practice before they even walk in the door!
PracticePromotions.Net/Kit
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CLIENT CASE STUDY
FOUNDATION PHYSIOTHERAPY & WELLNESS • ULTIMATE CLIENT
SEE REAL RESULTS!
MONTHLY NEW PATIENTS
59
47
46
42 39
41
36
21
180 % INCREASE
Physio Clinic Doubles Their Patient Volume in 8 Months!
MONTHLY REACTIVATIONS
110
90
80
77
75
63
49
43
“If you want to get bigger, then you have to understand that you can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. Invest in yourself if you want to grow. ”
RAJ SUPPIAH PT, Co-Founder
155 % INCREASE
Foundation Physiotherapy & Wellness is a five-location practice located in Toronto, Canada that opened in 2011. They joined the Practice Promotions family in August 2020 after the major lockdowns in their area were lifted. Prior to joining Practice Promotions, Raj Suppiah, Co-founder & Sport Physiotherapist of Foundation Physiotherapy & Wellness, had no way of tracking just how effective their marketing could be. “Marketing was disconnected with multiple people doing multiple things,” Raj said. That 4
changed once they unlocked the Ultimate Legacy program and saw the results of consistently sending Monthly Patient Newsletters! Their fresh designs, educational value, and irresistible offers have increased their reactivated patients from 52 (January 2022) to 98 (May 2022). After just 8 months of using the Ultimate subscription, Foundation Physiotherapy & Wellness has seen remarkable growth. The practice has seen a 180% increase in new patients and a 155% increase in reactivated patients.
MONTHLY PATIENT VISITS
1293
1152
987
982
859
857
833
95
161 % INCREASE
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CLAIM YOUR FREE 2024 PRACTICE MARKETING SAMPLE KIT TODAY!
How Practice Promotions’ Marketing System Works to FILL YOUR SCHEDULES Do you want to GROW your practice? Then you need to market direct-to- consumer. Practice Promotions has a proven, 3-step marketing system that has helped hundreds of clinic owners get more new patients, more freedom, and more profit in their practice.
Here’s How It Works:
Attract New Patients Online
Reactivate Patients & Increase Referrals
Convert Patients With Your Website
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PATIENT PERFORMANCE WEBSITE converts website visitors to paying patients. On average, our websites convert 7% of visitors to patients. That’s 2x the industry average!
ENGAGE CONTENT SYSTEM with powerful email, blog, and social media marketing content
HIGH-RANK SEO SYSTEM attracts hundreds of new patients from online.
GOOGLE ADS PRO SYSTEM skyrockets you to the top of Google.
ANALYTICS LEAD DASHBOARD allows you to see your marketing results in real-time.
PRACTICE NEWSLETTER SYSTEM to reactivate past patients
Now Is the Time to Attract More New Patients Online! Visit Our Website at PracticePromotions.Net + Order A Free Practice Marketing Sample Kit!
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CLAIM YOUR FREE 2024 PRACTICE MARKETING SAMPLE KIT!
2024 CLAIM YOUR FREE PRACTICE MARKETING KIT
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+ How to Celebrate National PT Month!
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3 Great Practice Website Case Studies 2 Powerful Marketing Books Real Newsletter + Print Material Samples
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