If your current volume isn’t giving you the satisfaction you need... it’s time to see other patients. Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
NEWSLETTER � FEBRUARY 2024 Insider Circle
25¢
No. 2 PRACTICE PROMOTIONS
All I want is to fix your aches and Pains...
When Will You Choose Me First?
Show Patients Your also inside... Love Language...
3 Steps to Boost Google Reviews!
NEWSLETTER Insider Circle
If your current volume isn’t giving you the satisfaction you need... it’s time to see other patients. Let’s face it, nobody else is going to love your clinic like you can. And what does your clinic really want most this Valentine’s Day? Instead of an unpredictable box of toothpaste chocolates where “ya never know what you’re gonna get”… Why not give your practice a steady patient volume, consistently full schedule, and even predictable marketing results throughout the year?
2 GIVE YOUR PRACTICE WEBSITE A MAKEOVER
Unlike fancy dating platforms, your website is not powered by sophisticated profile matching algorithms to put you in front of your ideal patient at the perfect time—making your clinic “attract” people online is up to you. Here’s how your practice website could be attracting people on autopilot: • Speaking to your patients’ pain points • Ranking highly on organic Google searches for local physical therapy AND for specific conditions • Running Condition-specific Google Ads • Make the process of getting an appointment clear and easy 3 BUILD TRUST IN YOUR EXPERTISE Every lasting relationship is built on trust. Online reviews are one of the first things potential customers in any industry look for and private practices are no exception. Reviews are often the final nudge a patient needs to calm any fears or excuses. So, do you have several fresh, new reviews coming in every month? If you want potential patients to trust you more, make this a priority. THE FINAL DANCE: Lastly, if you really want to boost your new patients this year and love your clinic more than ever, don’t just wish upon a star. Make a real plan with goals, target dates, and a strategy.
It’s a gift that actually does keep giving.
Follow these three “Laws of Patient Attraction” to have a successful 2024. 1 GO WHERE THE NEW PATIENTS ARE Just like dating, the first step to getting better results after the last two bad years is to meet people in new places. In the world of marketing, that means no longer relying on the same old well of doctor referrals and word of mouth! Be discoverable on Facebook, Google, patients’ physical mailboxes… and more! To really find the most new patients, you need to write an annual marketing plan that works to cast a wider net than you have before – getting your message and clinic in front of as many people as possible in as many places as possible.
Contact your Account Manager and ask about adding Google Ads or Practice Newsletters to your Subscription today!
Don’t Wait!
Foundation Physiotherapy & Wellness is the ONLY place I trust with the repair of my physical injuries. I’ve been a client of theirs since the first location ever opened.
DON’T BE SHY! Get Google Reviews
Kiran B.
That You + Future Patients LOVE!
2 ASK THE RIGHT QUESTIONS. As David Lott says, “Guide your patients in why the review is so valuable. Help them understand that by leaving a review they are helping others get a positive outcome as well. People love to help others. Don’t make the review about your practice…make it about helping others get great results.” With that in mind, here are some great questions for your patient to answer in their review: • Are you getting better? What specifically is getting better? • Can you tell your story of what you can do now that you couldn’t do before? • Have you tried other forms of treatment that didn’t work? How has physical therapy or chiropractic care changed your life? Finally, tell your patient that the longer the review, the better! Remind them that they can help others by telling them your story! 3 MAKE IT EASY TO SAY YES AND LEAVE A REVIEW. Make sure the process of leaving a review is simple & easy, even for senior citizens! Some ways to do that are… • Create a simple link to your Google Business account. That way, you can text or email the link to your patients. With a single click, they can type out their review!
“Help [patients] understand that by leaving a review, they are helping others get a positive outcome as well. People love to help others.” - DAVID LOTT
Today, 49% of people say they trust online reviews just as much as personal recommendations. But do you feel AWKWARD when you ask for a Google Review? It doesn’t have to feel that way! Asking for a Google review is kind of like asking someone out on a date. There’s a simple science to it. Here 3 simple tips to get 5-Star Google Reviews that both you, your staff, and future patients will LOVE…. 1 CHOOSE THE RIGHT TIME TO ASK FOR A GOOGLE REVIEW. The best time to ask someone for a review is on their last day, right? WRONG! If you ask on their last day, they’ll probably forget. Instead, ask someone for a Google Review after they’ve hit a milestone in their care! Here’s how David Lott, a successful Practice Promotions client, puts it. Ask at these times… • When someone shares their story… “Ask for a review anytime you hear your patient report a positive outcome or ‘shares their story.’ I encourage my PT to start each session by asking: “Are you getting better?” • When the patient is excited… “Some patients just come in excited about their progress and require no prompting! For these kinds of patients, we ask for a review on visits 3-4, or in the midpoint of their plan of care. Again, this is for patients for whom their improvement is more noticeable initially – either a reduction in pain, better balance, improved function, etc. • During a progress report… “Finally, a great time to ask for a Google Review is during a progress report or a reevaluation when the PT is really ‘showing them their gains.’ Reviewing objective measures will often remind them of how far they have come.” Finally, let your patient know that we let them know that we love helping people, but we need their help sharing their story so others can get help too. This will encourage the patient to share!
• Add a button that says “leave a review” to your website!
• Create a poster or a rack card with QR Code that people can scan to leave a review. For more information on this, visit PTMarketingStore.com to order your custom rack cards. If someone doesn’t have a Gmail account, direct them to leave you a Facebook review instead! GET GOOGLE REVIEWS THAT YOU AND FUTURE PATIENTS LOVE! Google reviews boost your online presence & build trust online. Follow these 3 simple tips, and you’re certain to get 5-star reviews that will make future patients fall in love with your practice before they even walk in the door!
SCAN THE QR CODE to Order Your Custom Review Generation Rack Cards Today! You Can Also Contact Your Account Manager or Visit PTMarketingStore.com
CLIENT CASE STUDY
FOUNDATION PHYSIOTHERAPY & WELLNESS • ULTIMATE CLIENT
SEE REAL RESULTS!
MONTHLY NEW PATIENTS
59
47
46
42 39
41
36
21
180 % INCREASE
Physio Clinic Doubles Their Patient Volume in 8 Months!
MONTHLY REACTIVATIONS
110
90
80
77
75
63
49
43
“If you want to get bigger, then you have to understand that you can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. Invest in yourself if you want to grow. ”
RAJ SUPPIAH PT, Co-Founder
155 % INCREASE
Foundation Physiotherapy & Wellness is a five-location practice located in Toronto, Canada that opened in 2011. They joined the Practice Promotions family in August 2020 after the major lockdowns in their area were lifted. Prior to joining Practice Promotions, Raj Suppiah, Co-founder & Sport Physiotherapist of Foundation Physiotherapy & Wellness, had no way of tracking just how effective their marketing could be. “Marketing was disconnected with multiple people doing multiple things,” Raj said. That 4
changed once they unlocked the Ultimate Legacy program and saw the results of consistently sending Monthly Patient Newsletters! Their fresh designs, educational value, and irresistible offers have increased their reactivated patients from 52 (January 2022) to 98 (May 2022). After just 8 months of using the Ultimate subscription, Foundation Physiotherapy & Wellness has seen remarkable growth. The practice has seen a 180% increase in new patients and a 155% increase in reactivated patients.
MONTHLY PATIENT VISITS
1293
1152
987
982
859
85 7
83 3
95
161 % INCREASE
Looking To Maximize Your Marketing + Increase Your Patient Volume? Contact Your Account Manager about Adding Google Ads or Practice Newsletters to your Subscription today!
How Practice Promotions’ Marketing System Works For You! Has it been a while since you came on board with Practice Promotions? We get it. As a reminder, here is how your Practice Promotions team works every month to put patients on your schedule!
Attract New Patients Online
Reactivate Patients & Increase Referrals
Convert Patients With Your Website
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PATIENT PERFORMANCE WEBSITE converts website visitors to paying patients. On average, our websites convert 7% of visitors to patients. That’s 2x the industry average!
ENGAGE CONTENT SYSTEM with powerful email, blog, and social media marketing content
HIGH-RANK SEO SYSTEM attracts hundreds of new patients from online.
GOOGLE ADS PRO SYSTEM skyrockets you to the top of Google.
ANALYTICS LEAD DASHBOARD allows you to see your marketing results in real-time.
PRACTICE NEWSLETTER SYSTEM to reactivate past patients
Do You Want To Get Even MORE New Patients? Consider adding Google Ads or Patient Newsletters to your marketing plan!
Contact your Account Manager and ask about adding Google Ads or Practice Newsletters to your Subscription today!
Don’t Wait!
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
Podcast Episode
Product Spotlight
Don’t Be Shy! Get More Google Reviews with David Lott
Product Spotlight: Review Generation Rack Cards
Does asking for Google reviews make you feel AWKWARD? You don’t have to feel that way! In this interview with David Lott, a successful Practice Promotions client, you’ll learn how to ask for Google reviews with confidence.
Ready to start boosting your clinic’s reputation on Google, Facebook, Yelp, or anywhere you need reviews? Order custom Google Review Rack Cards and make it EASY for patients to leave reviews!
Blog Article
Free Stuff!
Download the FREE Social Media Calendar!
9 Tips to Grow Your Physical Therapy Business
Darryl and Patti Elliott are successful Practice Promotions customers & physical therapy business owners — and in this guest blog, they share their top business tips and resources! You’ll learn about “Traction,” “Raving Fans,” and more!
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