NEWS IN A NUTSHELL
Blue Diamond Rolls into Two Festivals with Flavor and Fun
ReWired Fest Blue Diamond Almonds returned as a Gold-level sponsor at this year’s ReWired Fest in Bentonville, Arkansas, on September 18. The annual festival joined the energy of Gen Z, e-sports, and top creators, making it a natural stage for Blue Diamond to connect in fresh, interactive ways. For the second year in a row, Blue Diamond stood alongside sponsors like Liquid I.V., Lego, Secret, Chips Ahoy!, and Keebler, delivering engaging experiences both in person and online. Highlights included: • A 75-location Walmart tour, where festivalgoers tried their hand at interactive activations like the Blue Diamond claw machine and got to experience the Nutty Cruiser.™ • Creator integrations, with influencers like Rebecca Zamolo and Nick DiGiovanni, product-themed mini games like the almond toss challenge to shout outs and direct online shopping opportunities during live e-games. • A national merchandising program, featuring Blue Diamond half pallets in 1,000 Walmart stores across the U.S. With an estimated 50,000+ attendees across the event, ReWired Fest was a great opportunity for Blue Diamond to showcase how almonds fuel fun and the fast-paced world of gaming and creator culture.
Kroger Wellness Festival Cincinnati’s riverfront buzzed with activity as over 200,000 people gathered at the Kroger Wellness Festival at the end of September. The two-day celebration of health, flavor, and inspiration is one of the largest events of its kind, and drew national brands, industry experts, and families to enjoy the festivities. Blue Diamond was proud to be the Ruby Sponsor, supporting this key retail partner and sharing almond goodness with attendees. Even the iconic Nutty Cruiser™ showed up and turned heads. Fresh off its kickoff at the Walmart ReWired Tour in Bentonville, Arkansas, and a football-season stop in Lincoln, Nebraska, the Cruiser’s third destination was the festival in Cincinnati. The Kroger Wellness Festival itself is built around a mission that resonates deeply with Blue Diamond : Kroger’s vision of physical and mental health. Colleen Lindholz, president, Kroger Health said in a statement, “The Kroger Wellness Festival is designed to meet people where they are - whether that’s learning how to eat healthier, finding new ways to manage stress or looking for fun ways to incorporate wellness into their everyday routine.”
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ALMOND FACTS
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