CORNERING THE MARKET
Blue Diamond Renews and Enhances Partnership with the Big Ten ® ! Blue Diamond Almonds is thrilled to announce the continuation and expansion of their Big Ten Conference sponsorship, with Blue Diamond Snack Almonds as the Official Snack of the Big Ten! With the Big Ten as the largest college conference, with 18 schools, a coast-to-coast presence, and almost 10 million alumni, and with almonds being the G.O.A.T. of snacks , this partnership just makes sense. Football is NCAA’s most watched sport, and Big Ten schools have won the National Championship two years in a row (2024 and 2025). “We’re thrilled to continue fueling Big Ten fans with delicious and smart snacks for another year,” said Maya Erwin, vice president, Marketing & Innovation, Blue Diamond Growers . “Whether cheering courtside or tailgating outside the stadium, our almonds deliver energy, flavor, and good-for-you benefits and truly do belong at the forefront of any game-time snack spread.” Blue Diamon d almonds will activate at several Big Ten tailgates, with sampling, on-site branding, and digital content across Big Ten Network platforms. There will also be branded activations and in-stadium signage at the Discover® Big Ten Football Championship Game in Indianapolis this December. Bussin’ with the Boys Partnership To amplify the partnership with the Big Ten, Blue Diamond is excited to announce an upcoming collaboration with the wildly popular podcast “Bussin’ with the Boys.” This partnership is spotlighting Big Ten football culture and crew–led snacking content highlighting Blue Diamond as the snack of choice for supreme tailgating. Bussin’ with the Boys podcasters, and past professional and Big Ten football players, Taylor Lewan and Will Compton, appeared onsite at a special tailgate for the game of their rival alma mater schools on September 20 (University of Nebraska vs University of Michigan) known to their fans affectionately as the “Bussin’ Bowl.” To add an even greater bite to the partnership, The Nutty Cruiser™ showed up for the “Bussin’ Bowl” to hand out samples and bring the G.O.A.T. of Snacks to attendees and fuel their game day adventures. Even more social media content with podcast advertising surrounding the two Bussin’ with the Boys stars is coming this fall.
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