GROWING THE GOODNESS
Blue Diamond Supports a 50-Day Cross-Country Challenge for a Cause
What happens when two adventurous creators take on the ambitious goal of traveling to 50 states in 50 days? For YouTube duo, Ryan and Haley, it became more than just a road trip; it turned into a record-breaking fundraiser that caught national attention. The YouTube series followed them as they stayed in the most unique Airbnb units each night, racing against the clock to complete their challenge. Their original goal was to raise $1 million for St. Jude Children’s Research Hospital through donations. Each night, Ryan and Haley highlighted donations and updated their running total. Blue Diamond was happy to contribute to such a great cause first, making a mark with a $5,916 (916 to represent the Sacramento area) contribution under the Blue Diamond Almonds name followed by another $5,916 donated under the Almond Breeze ® banner. Both earned special appreciation in front of millions of viewers. The campaign quickly surpassed its $1 million goal and, by the end of the journey, raised over $11 million for St. Jude’s!
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