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The Landscaper’s Guide to Modern Sales and Marketing Newsletter
DECEMBER 2024
Scott Lawn Awarded Landscape Leader of the Year at Our 5th Annual Summit A Commitment to Continuous Growth
We have been hyping up this award for multiple newsletters, but it’s finally time to reveal our winner. It’s been an exciting few months gearing up for our 5th Annual Landscaper’s Summit, and I am thrilled to share that we have crowned Scott Lawn as the 2024 Landscape Leader of the Year. This year’s event, hosted at the Ramblin Jackson Video Studio in the scenic town of Lyons, Colorado, was inspirational, with many of our industry peers coming together to share, learn, and celebrate our collective successes. Scott Lawn, the dedicated owner of Greenway Landscape Design & Build in Escondido, California, truly stood out this year. His relentless focus on business growth, leadership, and an unwavering commitment to continuous learning set him apart. These qualities clinched him this prestigious accolade, highlighting his innovative approach and dedication to excellence in the landscaping sector.
insights into the critical importance of personal development through continuous reading and staying up to date on industry trends to remain competitive in our dynamic market. Scott’s philosophy that “leaders are lifelong learners and that learners are earners” resonates deeply with me and all of us Ramblers stand for. He further enriched this by stating, “Leaders are readers, and readers become leaders,” a mantra he lives by and teaches to his family and team. His commitment to this belief was evident in every word he spoke and clearly struck a chord with everyone at the summit, as he was voted the crowd favorite. As part of this award, Ramblin Jackson is honored to donate $500 to The Rancho Bernardo Community Foundation, supporting his business growth and his contributions to the broader community.
narrow down to just three finalists, who were chosen based on their compelling stories of growth and leadership that linked directly to their strategic efforts. Witnessing the incredible transformations and stories shared by all the finalists was genuinely inspiring. Their achievements demonstrate the power of strategic marketing coupled with leadership in transforming business landscapes. Scott’s story, however, was a standout in demonstrating the real- world impact of integrating continuous personal growth with business insight. Celebrating Scott and all the finalists represents the vibrant potential within the landscaping industry and reinforces our commitment at Ramblin Jackson to supporting our clients in achieving remarkable success. If you could not attend our summit, you can watch the replay at LandscaperSummit.com and learn invaluable insights from Scott, our other finalists, and every expert who presented. All in all, the Landscape Leader of the Year contest was unforgettable, and I, the team, and plenty of our clients are already counting down to 2025’s award!
At Ramblin Jackson, we take pride in cultivating a community where learning and personal development are at the forefront. Scott embodies this spirit to the fullest. During the summit, he delivered an impactful presentation on the “What’s Working Now” keynote session. He shared his
This year’s contest drew an impressive array of entries from our clients, who have
shown significant growth and innovation by implementing our Tree of Good Fortune and the Foundational Four marketing strategies. The selection process was in no way easy. We had to
JACK JOSTES, CEO RAMBLIN JACKSON
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Adventures in Archery: Elk Hunting With My Boys
Taking my boys on their first archery elk hunt was an adventure I’ll never forget. Though we didn’t bag an elk, the trip was filled with unforgettable moments that made it special. Our journey kicked off with the awe-inspiring sight of a sunrise during the September Harvest Moon — a perfect start. As we wandered through the wilderness, signs of elk were everywhere. We found rubs on trees and fresh prints in the wallows, all under the cool early morning air that later warmed up nicely. I couldn’t be prouder of my boys and how they immersed themselves in the experience (even overcoming a fear of being in the woods in the dark). To keep spirits high, I used a little “Hansel and Gretel” trick my wife suggested — chocolate bribes, which worked like a charm. Something about munching on chocolate in the great outdoors just feels right. Along the way, we cranked up tunes from the Red Hot Chili Peppers, filling our drive to the hunting spot with just the right energy. Our prep work involved diving into educational content from experts like Cliff Grey and Cameron Hanes in the weeks prior.
My sons soaked up so much knowledge that by the time we hit the woods, I was thoroughly impressed with their understanding of elk behavior. The highlight of our trip was the moment we thought we heard an elk nearby. Everything stopped — the usual chatter about Minecraft paused — and we were all consumed by the hunt. We cow-called and waited in hushed anticipation. While we never saw the elk, the thrill of possibly being so close to one was electrifying. Reflecting on our trip, it’s clear the real joy came from the journey itself — the anticipation, the shared experiences, and the little lessons along the way. Watching my boys overcome their initial fears and grow more confident in the woods was incredibly rewarding. As we plan for next year, I’m already looking forward to our next outdoor adventure. There’s something magical about sharing your passions with your kids and watching them embrace them as their own. Here’s to more trips filled with laughter, learning, the great outdoors, and, hopefully, more elk.
HOOKED ON WINTER MASTER COLD-WEATHER FISHING
Just because the weather is getting frosty doesn’t mean you have to put away your fishing rod and tackle. Winter can be an excellent time to get nibbles on the line, especially from freshwater species that group up this time of year. Grab your warm gloves and gear because these cool tips will make your winter angling as easy as shooting fish in a barrel. Scope out a spot. Finding the right spot to cast your line is one of the most important steps to ensuring a tremendous cold-weather fishing experience. You can visit your state’s Department of Natural Resources website to discover up-to-date information on lakes in your area and what fish are there
at different times of year. When choosing a location, avoid high currents that are poor for fishing and dangerous. Areas near bridges are a safe bet as they trap in the warmth that attracts fish. Watch the weather. Cold weather can be less predictable and fluctuate, affecting fish activity. If a cold front is on the way, try to get to the lake right ahead of it to catch a large haul of fish. Otherwise, the best times of day to go fishing in the winter are between 10 a.m. and 4 p.m. Make sure to wear layers of clothing like gloves and bring a hot beverage like coffee or hot chocolate. The cold water can be dangerous, so fishing with a friend during this season is best.
Play it safe and pack it up if the weather gets too severe.
Grab the right gear. Cold weather can wear out your fishing gear, so tune up your reels before you head out. Chilly temperatures can freeze the bearings in reels and thicken oil. Use a line conditioner to ensure water doesn’t freeze onto your line. You may also need to rethink your bait. Live bait like worms is a better option than lures in the winter, as lures move too quickly and spook the fish, which move slower when the waters are icy cold. Bundle up, follow these tips, and you’ll be reeling in impressive catches even when frost is on the ground.
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Schedule a 15-minute Marketing Brainstorm with one of our Landscape Marketing Assistants. In just 15 minutes, they will: • Offer game-changing feedback on your marketing ideas. • Find gaps in your existing campaigns. • Discuss your best marketing strategy. • Share next steps for success! This is a quick, easy, no-pressure call — and we’ll even send you beef jerky or candied almonds for your time. Visit LandscapersGuide.com/brainstorm to schedule your Marketing Brainstorm today. Ready to Level Up Your Marketing and Get More Hell Yes Customers?
UPCOMING EVENTS
Green & Growin’ Jan. 13–17, 2025 • Greensboro, TX Stop by booth #1530 to say howdy! TNLA Hort Forum Jan. 5–8, 2025 • Grapevine, TX Hosted by the Texas Nursery & Landscape Association Fireside Chat: Ask Jack ANYTHING About Sales & Marketing For Landscape Companies Dec. 19 • 10–11 a.m. MT Virtual Webinar
TAKE A BREAK
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1 Discover Who Was Named the Landscape Leader of the Year! 2 Adventures in Archery: Elk Hunting With My Boys 2 Bundle Up and Fish On 3 Upcoming Events 4 Time Your Google Ads Perfectly for Landscaping Peak Season INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com As winter unfolds, many landscape business owners wonder about the best strategies to ramp up for spring. One frequent topic is using Google Ads to drive leads. While it’s a powerful tool, we assure you it’s not your golden ticket to success. It’s essential to approach Google Ads with a well-rounded strategy to ensure you get the results you want. Why Timing Your Google Ads Is Key Learn How to Cultivate Your Ad Campaigns Correctly
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Quality Content and Offers: Incorporating visually pleasing photography and clear, compelling ad offers can significantly improve conversion rates.
Starting your Google Ads campaigns meticulously as we approach spring is better for the most impact. You must allow a crucial three-month window for your campaigns to be refined and optimized. When the busy season hits, your ads will be well-adjusted, yielding better lead generation and maximizing your visibility when potential customers are most active. Take the right approach to digital marketing. Relying solely on Google Ads without a solid foundation in other critical areas like SEO, branding, and online reviews can ultimately undermine your efforts. For your ads to perform successfully, they must be part of a broader digital marketing strategy that includes:
Plan ahead to reap the benefits. Starting Google Ads without a strategic plan and just before the high season can lead to disappointment. Instead, you should view Google Ads as a component of a long- term strategy that requires patience and preparation. Setting up your campaigns well ahead of the peak season and allowing them time to gain momentum can lead to better performance and more significant results. Planning well ahead of the spring rush is crucial if you are considering integrating Google Ads into your marketing strategy or enhancing your current campaign. Now is the perfect time to book a free 15-minute Marketing Brainstorm with us at LandscapersGuide.com/brainstorm to discuss your marketing strategy and help you have a successful spring season.
Timing is everything. A common misconception among
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Strong SEO Practices: Ensure your website is optimized for search engines to maintain visibility and support your paid ads. Robust Online Presence: Collect positive Google reviews and maintain an active and appealing Google My Business profile.
landscapers is that Google Ads can quickly amp up slow seasons like fall and winter. However, these months generally see a downturn due to seasonal changes, and starting ads without planning can lead to endless frustration and money loss.
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Get a Free, Personal Video Review of Your Website! • RamblinJackson.com/webreview
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