Our knowledge - the magic dust
The benefit of having an experienced team is that we can draw upon and share our extensive breadth of knowledge. It is important that we make this easily accessible, and in 2022, we completed the transition of our knowledge library to the new SharePoint Portal. We have uploaded an initial collection and will continue to capture valuable content from across the team to remain relevant in an ever-changing market. This central hub of content is an excellent collaboration tool to: Showcase our impressive track record of delivery Share and re-use our collateral and IP Learn from and support continual professional development Support our Sales and Marketing drive via our campaigns.
Sales and Marketing
Sales and Marketing are key to growing our business and in 2022 we continued our targeted approach. Using the expertise from across the team, we created, produced, and marketed 60 new pieces of targeted content across our six sales campaigns. Featuring this in our advertising has helped us continue to build a highly-engaged marketing database at C-Suite and decision- maker level. We exceeded our 2022 marketing-driven revenue KPI, generating two new name customers.
Collaborative communities - working together
Our service communities bring together common expertise from across our team to help drive and share knowledge about our services. In 2023, this will link closely to our sales campaign activity, so that the whole team can contribute to our business growth. Members of our Leadership and Consulting Teams will continue to drive these communities, providing a collaborative and learning environment, enabling everyone to become more involved in creating business opportunities at existing and prospective customers.
Driving growth - through campaigns
New website - our shop window has a face lift! As we grow our business, it is important that we have a window to the business world. After significant investment, in January we launched our new website, supported by modern technology and an enhanced SEO strategy. This is a considerable upgrade to our digital marketing capability and will form a new channel for attracting and generating new sales leads and recruitment candidates. The functionality of this new site will enable us to continuously add fresh content and insight for our valued customers.
To build on this in 2023, sales and marketing will come together as one team to attract and retain customers and achieve a total revenue target of £28.5m - £5m of which will come from new name acquisition. Our Q1 challenge is to acquire four new name customers, each with a team, including a PMO. We will continue to drive conversations, relationships and sales across all sectors and services. We will prioritise the ‘3x3 campaigns’: three sectors - defence, public sector and retail; and three business themes across our wider service offering - ERP, Intelligent PMO and Climate Change & Sustainability. Based on our learnings from 2022, we will adopt a strategic approach, working in an agile way, to identify our target customers and create opportunities, thereby securing the sales targets.
Shape change
Deliver change
Improve your change function
Drive digital change
Keeping in touch - internal comms and events
Internal communications and events are a key priority for our business, with a focus on team engagement. In 2023, we will take the opportunity to enhance our two-way communication, introducing the new ‘One Town Hall’, creating a more personal interaction for our monthly business updates. ‘One Voice’ will continue to be the one-stop-shop for weekly news from across the business, encouraging contribution from the whole team on topics of interest. WhatsApp will remain our real-time communication tool, with business messages being delivered via the ‘Project One Business’ group, and our charity and social activities communicated through their dedicated WhatsApp group.
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