multiple children, which has sparked positive conversations in the community. Liverpool is a vibrant, family-friendly city, but parents are busier than ever! With many families juggling work and childcare, how are you making Jo Jingles accessible and easy for parents to fit into their schedules? Yes, parents are often busier today than they ever have been. As a parent myself I know what a busy parents schedule is like and it often involves school runs with older children, care duties for elderly family members and of course work. In order to make Jo Jingles accessible to all I have scheduled all my morning classes to start late enough to allow a school drop o while my afternoon classes finish early enough to allow tine for school pickups. I also welcome childminders with multiple children (while only charging for one child) for those parents who are at work during the day. I am also developing an inter generational class where I am going to be bringing Jo Jingles Liverpool to a combined class of senior citizens and babies/ toddlers. The benefits of music and music to both the elderly and tie young are well documented. Likewise the social communication that is is enhancedthrough a shared musical experience benefits both the young and elderly members of the group simultaneously. And of course, Jo Jingles Liverpool always welcomes dads or grandad’s to come along to classes as we know that nowadays they too are just as likely to be involved with childcare duties within busy working families.
Understanding pitch, the highs and lows of music, is critical for interpreting and performing music. Babies are believed to have a natural sense of pitch, making early musical exposure essential. Singing without accompaniment is a simple way to weave music into daily life, helping children grasp language patterns, emotions, and social interaction. Starting a new business can be quite an adventure! What have been some of the early challenges of getting the word out about your classes, and how are you tackling them? I have been getting the word out for my business by email and leafleting local primary schools, nursery schools and baby and toddler groups. I have enjoyed this greatly as it has allowed me meet lots of new parents/ carers and children in my area and this is what I love to do. However what I have found most di cult is reaching families outside of my immediate area. To do this I had to use social media and the problem with this was I had never used it before. This was so daunting a task to me that it almost prevented me from pursuing my passion of setting up Jo Jingles Liverpool. Chris Welford of Constellation Marketing Solutions has shown me the utmost patience in introducing me to social media and showing me how to use it to market Jo Jingles Liverpool. I am so impressed by the professionalism of Constellation Marketing Solutions that I have asked Chris Welford to help me with my social media campaigns going forward. We know that word of mouth is one of the best ways to grow a business, especially for family activities. Have you found any fun ways to get parents talking about Jo Jingles in Liverpool? Maybe through free taster sessions or special o ers? Word of mouth is the best way to promote a local business like Jo Jingles. Our customers choose us because we're conveniently located within walking distance, saving them the hassle of parking. To raise awareness, I’ve visited local schools, supermarkets, and toddler groups to hand out flyers and talk to parents about our classes, o ering free trials. I’ve also introduced flexible half-term payments and only charge for attended sessions, which has resonated well with families. Additionally, we charge the same fee regardless of how many children a parent brings, making our classes accessible to childminders and parents of
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