The Average Lifespan of a Website: What You Need to Know
The Average Lifespan of a Website - What Every Business Needs to Know In today’s fast-paced digital landscape, having a strong and relevant online presence is crucial for business success. Your website is often the first interaction potential customers have with your brand, making it one of the most critical components of your digital strategy. However, like any piece of
technology, your website has a limited lifespan and needs regular updates to stay competitive. But how long should you expect your website to remain e ective before it needs a refresh? This article explores the average lifespan of a website, why websites become outdated, and what you can do to extend your site's longevity. On average, a website remains relevant for about 2 to 3 years . After this period, most websites begin to show signs of ageing, such as outdated design, slow performance, and less e ective content. According to Andy Crestodina, co-founder of Orbit Media, after this timeframe, changes in technology, user behaviour, and design trends start making websites feel out of touch.
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