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visitors than those that don’t. Moreover, businesses that continuously update their content are 13 times more likely to see positive ROI on their marketing e orts. Frequent updates also ensure that your website stays relevant to current trends and topics, encouraging repeat visitors. Responsive Design Ensuring that your website is mobile-friendly and adjusts well to di erent screen sizes is critical in today’s digital world. With mobile devices accounting for over 50% of global web tra c, a responsive design is no longer optional but essential. Websites that aren’t optimised for mobile users tend to perform poorly in terms of user engagement, leading to a higher bounce rate and lower search engine rankings. Why this introduced mobile-first indexing in 2018, which means that Google predominantly uses the mobile version of a website for ranking and indexing. If your site isn’t responsive, you may miss out on significant organic tra c and fall behind competitors. A study by Think With Google found that 61% of users are unlikely to return to a site on mobile if they have trouble accessing it, while 40% will visit a competitor’s site instead. Performance Monitoring Regularly monitoring your website’s matters: Google performance helps to identify issues that could a ect user experience, such as slow load times, broken links, or security vulnerabilities. A slow website frustrates users, leading to higher bounce rates. Ensuring that your website is fast and secure is vital in maintaining a positive user experience and retaining tra c. Why this matters: According to Google, as page load time goes from one second to three seconds, the probability of bounce increases by 32%. Websites that load within 2 seconds generally see the best performance in terms of user engagement and conversions. Tools like Google Analytics, GTmetrix, and Pingdom are useful in tracking site speed, uptime, and other performance metrics. SEO Audits Conducting periodic SEO audits is essential to keep your website optimised for search engines. Algorithms like Google’s are constantly evolving, and a site that once ranked high may lose its
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position if SEO practices are outdated. An audit will assess your website’s technical SEO, on-page optimisation, and content quality to ensure that it remains competitive in search engine results. Why this matters: Research shows that 75% of users never scroll past the first page of search results, highlighting the importance of maintaining high SEO rankings. Regular SEO audits can help ensure that your website remains visible, bringing in organic tra c and reducing dependency on paid advertising. By checking factors like keyword usage, meta tags, and site structure, you can keep your SEO strategy aligned with current best practices. Gather User Feedback Listening to your audience is crucial to understanding what works and what needs improvement on your website. Collecting user feedback helps you gain insights into their preferences, pain points, and expectations. Implementing changes based on this feedback ensures that your website continues to provide value and improves user experience over time. Why this matters: According to a study by PwC, 73% of consumers say that a good experience is a key factor in influencing their brand loyalty. Websites that regularly implement user feedback tend to have higher user satisfaction and retention rates. Surveys, feedback forms, and user testing are e ective methods to gather and analyse this data. On average, a website's lifespan is about 2 to 3 years, but this can vary based on industry trends, technological advancements, and the growth of your business. Keeping your website
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