Carl Anthony linkedin.com/in/carl-anthony
■ Career history: European Business Development Manager - Retail, Samsung Electronics, UK Global AV Operations Manager, Burberry Group Plc, UK EMEA Service Delivery Manager, Astreya Partners, UK Technical Support Manager, Astreya Partners, UK ■ Education highlights: Executive MBA, Warwick Business School, UK BSc (Hons), Audio Visual Production, Nottingham Trent University, UK
■ Nationality: British
■ Languages:
English (native)
■ Career achievements: Achieved a 25% segment growth in strategic sub-verticals in Europe for the product launch of an enhanced high brightness range. Distributed intel across subs, identifying market trends and aligning target criteria. Challenged to lead subs without authority to drive growth in Europe. Agreed a commitment to become an exclusive OEM, with projected sales of €7.2 million in 2020, with a leading retail queue management partner. Negotiated a public framework agreement and aligned business process between subsidiary’s and partner’s subsidiaries and affiliates network, utilising target driven incentives, such as joint marketing funds, to deliver mutual deal satisfaction. Diversified existing channel partner network, after completing a review of retail standards component manufacturers, to establish an environment for predictable pricing globally. Enabled local business units to procure in their local markets and reduce entity tax liabilities.
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