WBS EMBA Talent Profiles 2021

Donna Williams linkedin.com/in/donnamichellewilliams

■ Career history: Director - Sales and Marketing, Sanctuary Group, UK Group Head of PR and Communications, Sanctuary Group, UK Group Marketing Manager, Sanctuary Group, UK Business Development Manager, Sanctuary Maintenance, UK ■ Education highlights: Executive MBA, Warwick Business School, UK MCIM Chartered Marketer, Chartered Institute of Marketing, UK BA (Hons), History, University of Oxford, UK

■ Nationality: British

■ Languages:

English (native)

■ Career achievements: Designed and implemented a sales, marketing and customer care strategy that transformed a not-for-profit organisation with limited new homes sale experience to one with the ability to sell 15,000 properties over a 10-year period. Led marketing and communications activity across a Group with a turnover in excess of £660 million, containing diverse business streams from social housing to student accommodation and care homes. Took new maintenance service to market, designed to support the needs of not-for-profit organisations. Created and delivered all aspects of resulting contract negotiation and onboarding, resulting in new contracts each worth in excess of £1 million per year.

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