WBS EMBA Talent Profiles 2021

Hugo Deed linkedin.com/in/hugodeed

■ Career history: Managing Director, Pegasus Strategic Advisory Ltd, UK Micro Sales Analyst, Goldman Sachs International, UK Sales Manager (Middle East), De La Rue Plc, UK Captain, The Parachute Regiment, British Army, Various ■ Education highlights: Executive MBA, Warwick Business School, UK MA (Hons), Arabic and French, University of Edinburgh, UK

■ Nationality: British French

■ Languages:

English (native) French (native) Arabic (fluent) Spanish (basic)

■ Career achievements: Founded an independent Middle-East focused political risk consultancy, working for UK clients. In response to client demand, developed a unique risk model that enables clients to personalise analysis received based on risk tolerances. Coordinated the financial management and planning of the British Army’s Parachute display team strategy for recruiting and keeping the Army in the public eye. Planned and coordinated personnel and resources to provide continuous security cover and protection for a large geographical area in Afghanistan over a six-month period, which included civilian towns, villages, schools, hospitals and infrastructure, together with their inhabitants.

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