WBS EMBA Talent Profiles 2021

Daniel Hischer linkedin.com/in/danielhischer

■ Career history: Group Account Director, Momentum Worldwide, Momentum, UK Brand Partnerships & PR Manager, Bowers & Wilkins, UK Marketing Executive, Radio Fritz, Germany ■ Education highlights: Executive MBA, Warwick Business School, UK MSc, Marketing, Strathclyde Business School, UK BA, Media and Communications, Freie Universität Berlin, Germany

■ Nationality: German

■ Languages:

German (native) English (fluent) French (fluent) Spanish (intermediate)

■ Career achievements: Group Account Director and business lead for multiple global accounts generating more than £2 million revenue at contribution margins of 55 to 60%. Project lead of an award-winning social media campaign with Manchester City and SAP, reaching 45 million people globally and generating 11.6 million video views. Resulted in Bronze at Clio Sports Awards, Gold at Brand Film Festival, and Winner at UK Sponsorship Awards and ESA Awards. Managed a global experiential marketing campaign with Maserati and Bowers & Wilkins including events in Tokyo, New York, Los Angeles, Shanghai, Beijing, Dubai and Milan which generated worldwide press coverage, approximately 50 times higher than PR investment made.

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