WBS EMBA Talent Profiles 2021

Chris Reason linkedin.com/in/chrisreason

■ Career history: Solutions Architect - Software Division, Capita Plc, UK Solutions Architect, HTK Ltd, UK Software Engineer, ITO World Ltd, UK Research Scientist, BT Plc, UK ■ Education highlights: Executive MBA, Warwick Business School, UK BSc (Hons), Computer Science, University of Warwick, UK TOGAF 9.1 Certified, The Open Group

■ Nationality: British

■ Languages:

English (native)

■ Career achievements: Architected the technology transformation underpinning the digital transformation of an outsourced government organisation, directly resulting in a £90 million multi-year contract extension. Led the technical delivery with a team of 18 on a multi-million- pound cloud-hosted CRM transformation project, providing technical consultancy and governance to enable the delivery of a best-in-class, integrated contact management system. Designed and developed a “next best offers” marketing engine using advanced segmentation and analytics to provide a personalised sales experience to customers, resulting in a double-digit increase in product sales.

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