Sofy Richards linkedin.com/in/sofyrichards
■ Career history: Business Manager, BT Plc, UK Senior Digital Manager, EE Ltd, UK Senior Delivery Manager (Test), EE Ltd, UK Service Transition Manager, Environment Agency, UK ■ Education highlights: Executive MBA, Warwick Business School, UK BA (Hons), Philosophy, University of Bristol, UK
■ Nationality: British
■ Languages:
English (native) French (intermediate) Spanish (basic) Arabic (basic)
■ Career achievements: Successfully built a £50 million investment business case and led co-creation and implementation of first cross brand (BT & EE) digital strategy to embed digital culture and improve focus on customer experience delivery. Headed up EE Digital Project Delivery to deliver key projects to simplify and modernise EE’s technology estate and reduce dependency on legacy back-end systems, e.g. migrating Digital web self-serve services to the API Gateway; implementing auto-decisioning and fulfilment of Shop orders (financial benefits circa £43 million). Influenced Board and worked with 3rd party vendors to design and implement a new finance model for EE Digital (annual spend £28 million), by simplifying governance and reducing costs which could be repurposed as dedicated budget for digital projects and to reduce technical debt.
Made with FlippingBook Learn more on our blog