WBS EMBA Talent Profiles 2021

Lora Schellenberg linkedin.com/in/loraschellenberg

■ Career history: Marketing Manager, Netcompany, UK Marketing Manager, Altius Data, UK

Marketing Manager - EMEA, General Assembly, UK Client Relations Manager, HealthUnlocked, UK

■ Education highlights: Executive MBA, Warwick Business School, UK Bachelor of Science, Health Service Administration, University of Central Florida, USA

■ Nationality: American

■ Languages:

English (native)

■ Career achievements: Led a marketing campaign to launch the “World’s First Artificial Intelligence Bar” in London. The story went viral with mentions in every major British media outlet, spanning the globe and eventually reaching over one million views. Founded Circle, a network for women in digital careers which runs thought provoking events aimed at inspiring the next wave of women leaders. Played an integral role in growing the European headquarters of world-class digital skills education company, General Assembly. Targeted B2C marketing tactics led to year-on-year sales of US$1 million for the European region.

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