Kirribilli EcoRetreat - Pictou Island Yurts
While AJ and Paula Law, owners and operators of Kirribilli EcoRetreat - Pictou Island Yurts describe their company as a micro family-run business, what is clear from the start of our conversation is that it is more of a lifestyle brand than it is a family business. The entire family is very much involved, including their four children. They greet guests at the dock, get their gear ready for transport, and plan excursions, you know all the day-to-day stuff. Plus, everyone in the family helped in designing the logo, setting up and managing the website and social media accounts, and the hundreds of other things that go into operating the business from day to day. The Law’s have and continue to put a tremendous amount of effort and love into this endeavor. So how did everything come together? Nearing retirement, AJ’s sister Julia dreamed of creating an eco-retreat. Julia was looking to escape the high-paced corporate lifestyle. In 2008, Julia began her search for the perfect property. This search took her to Pictou County, specifically Pictou Island - a place that at first, she didn’t even know existed. And like so many maritime communities when she went and explored the island. She was struck by the love, kindness, and the strong sense of community she found there. She knew this was the place for her dream eco-retreat. So how do AJ and Paula come into the picture? Well, it was one heck of a sales pitch that is for sure. It is easy to ask family members to get involved with a business
NURTURING THE HUMAN SPIRIT THROUGH THE POWER OF A TINY COASTAL ISLAND
by Allison McKinnon
S potlight on Business Magazine sat down with AJ and Paula, to learn how Kirribilli EcoRetreat - Pictou Island Yurts came to be and what it offers those looking to get off the grid and back to nature. It does not take long to discover why this truly unique tiny coastal island between Nova Scotia and Prince Edward Island in the Northumber- land Strait has people traveling from all over the world to experience the island’s natural beauty and rejuve- nating power for the mind, body, and soul.
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MAY/JUNE 2022 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • MAY/JUNE 2022
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