Join us for a 3 part immersive educational experience on how Strategic Foresight can empower family businesses to navigate uncertainty and prepare for the future.
THE FUTURE OF
Join us for a 3-part immersive educational experience on how Strategic Foresight can empower family businesses to navigate uncertainty and prepare for the future. FAMILY BUSINESS Immersive Educational Experience
Wednesdays, October 9, 16 & 23 Live Zoom: 1PM - 3PM(ET)
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Hey Friends! We would be thrilled to have you join our workshop series about the future of family business! As second-generation family business owners, we're incredibly passionate about this topic. Having firsthand experience with the challenges and opportunities that come with running a family business, we believe that long-term success starts with long-term planning. The more we prepare for what lies ahead, the better positioned we will be to thrive for years to come.
This forward-thinking mindset is what inspired us to develop an immersive educational experience focused on exploring the future of family businesses. By leveraging strategic foresight tools such as scanning, pattern recognition, driver analysis, and scenario planning, we gain a deeper understanding of the forces shaping the future. With that understanding, we can be proactive in building a stronger future for both our businesses and our family units. If we’re speaking your language, then sign up to reserve your spot today!
Jenny Dinnen
Katie Rucker
Jenny@NextGenCollaborative.com 949-380-6487
Katie@NextGenCollaborative.com 949-380-6489
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Strategic Foresight WE START BY TEACHING YOU THE BASICS OF
Strategic foresight and futures planning are about preparation rather than prediction . The goal isn't to isolate a single scenario and go all-in. Rather, it's a practice of identifying a series of possible scenarios and exploring critical success factors within each of them. EXPLORING, NOT PREDICTING Rather than guesswork and fiction, we strengthen the reliability of our future-world scenarios by leveraging key trends and patterns shaping the world today. Starting with an assessment of the past and present, we can envision how different trajectories might lead to different futures. LEVERAGING TRENDS & PATTERNS
COLLABORATION & CREATIVITY
The true power of strategic foresight is unleashed through diversity of thought, perspective, and experience. The more unique voices we have contributing to the process, the more well-rounded, detailed, and creative our scenarios and solutions will be.
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Interactive workshops are a critical component of our Future of Family Business immersive educational experience. They provide opportunities to gather feedback and hear directly from family business leaders themselves. These workshops also allow us to engage directly with participants in a collaborative manner, fostering an environment where everyone can openly share their ideas, perspectives, and experiences. By emphasizing diversity in family business size, type, and developmental stage, we gain a broader and more well-rounded understanding of the challenges and opportunities within our community as a whole. Additionally, these workshops enable us to build strong relationships with family business leaders, creating a network of individuals who are deeply invested in the success of our initiative as well as the success of fellow family businesses. Workshops THEN WE HOST A SERIES OF THREE
When we work together toward a shared vision, the collective efforts benefit everyone involved.
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WORKSHOP #1: Our first workshop is all about understanding and deconstructing current perceptions and assumptions about Family Businesses, with focus on the present as well as the future. Refreshed Perspectives
PRIMARY OBJECTIVES
Create a safe and welcoming environment for sharing unique perspectives on the future.
Establish common language for discussing the future and outlining our approach.
Leverage Causal Layered Analysis (CLA) techniques to expand our thought processes and time horizons in search of forward-thinking solutions to current problems.
WORKSHOP #2: Next, we explore our focal issues with horizon scanning techniques - diving deep into direct and indirect influences to explore the future impact of present circumstances. Visions of the Future
PRIMARY OBJECTIVES
Explore horizon scanning through the STEEP framework.
Discuss first, second, and third-order impacts of potential shifts in family businesses.
Shape new perspectives on the importance of plausible and novel changes.
WORKSHOP #3: Lastly, participants are immersed in distinct future-world scenarios to develop action plans for connecting the dots between the world as it is today and the world as we want it to be. Planning for Action
PRIMARY OBJECTIVES
"Pressure test" preferred futures to uncover limitations and misperceptions.
Establish a "preferred" future based on the future-world scenarios from Workshop #2.
Discuss the varied drivers of change and their impact on specific implications.
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Testimonials PARTICIPANT
Tam Nguyen Chair & Founder Advance Beauty College G2 Family Business Owner
The time spent learning and participating over the past 3 weeks was so worthwhile and impactful. It makes me think of EVERYTHING with this futures lens and longer term planning. It's truly generational decisions that we were discussing that are way beyond any P&L and financial statement.
Julie Hudash Founder & CEO Team Kids
Katie and Jenny provide such a genuine spark of possibility that brings out the most creative gifts in everyone around them. I truly enjoyed being part of this amazing cohort and my eyes were opened to so much about family businesses and future possibility thinking.
Hauson Le Strategic Foresight Manager Strategic Government Resources
Jenny, Katie, and team are doing fantastic work. Mind. Blown. I love the way they explained the process and the tools. I've never been so confident in their ability to help bring family businesses into the future.
Contact Us If you want to learn more about this Future of Family Business immersive educational experience, we want to hear from you! Family Enterprise Center at KSU fec@kennesaw.edu FamilyEnterpriseCenter.com
Jenny Dinnen Jenny@NextGenCollaborative.com 949-380-6487 Katie Rucker Katie@NextGenCollaborative.com 949-380-6489 www.NextGenCollaborative.com
By participating in this community project, you'll not only help build and strengthen the future of family businesses, you'll also walk away with: Workshop Findings Report: We provide all participants with a post-workshop report that includes key findings, discussion notes, and continued learning resources. Concepts Recap and Resources: Having introduced a variety of Strategic Foresight concepts and tactics, the findings report will also serve as a resource for continued learning. Expanded Thinking and Inspiration: A primary goal of this community project is to change the way you see, think about, and approach the future.
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