IN PROFILE
Lifting, Firming, Sculpting The Future of Neck & Décolletage Care The neck and décolletage are often the first areas to reveal signs of ageing – yet they’re still overlooked in skincare. The Jojoba Company is changing that with its new Neck & Décolletage Lifting Concentrate – a clinically proven formula that lifts, firms, and sculpts delicate skin, redefining anti-ageing treatments for this area.
Why Now? As we age, collagen levels drop – especially Collagen Types I and IV – leading to loss of firmness and elasticity. This formula was developed to specifically address these concerns, with ingredients that target structural integrity and hydration for real, visible results. “In the neck and décolletage area, signs of ageing can appear faster than the face,” explains Vicki Engsall, Product Innovation Manager. “This product delivers the kind of targeted support that’s been missing.” The Science Behind the Formula Formulated with patented Col-4-Frag ™ ,* a plant-based biomimetic collagen fragment that reinforces the skin’s anchoring network, the formula targets firmness. It helps to bind the skin layers together and directly re-tighten the skin to reinforce the skin structure and reduce skin sagging, crucial in the thin, delicate anatomy of the neck and décolletage. It’s clinically proven to reduce the depth of wrinkles by 18 percent in just one hour, making it one of the fastest-acting formulas for visible skin rejuvenation. The formula also includes: • LiftyLOX ® CROP ® -G – enhances elasticity, smooths fine lines, and hydrates. • Gravityl ™ – visibly reduces chin volume and lifts the lower face and jawline. This powerhouse combination results in a dramatically lifted, youthful neckline.
Clinically Proven Results In clinical testing, users saw:
The Future Starts Now It’s time to expand skincare beyond the face. The Neck & Décolletage Lifting Concentrate offers a unique, science- backed solution that meets growing demand for results-driven products. *Claims based on tests conducted on Col-FRAG remastered™ and Liftonin®-Xpert Crop-G
• 21% reduction in neck wrinkle volume* • 26% reduction in visible décolletage wrinkles* • 78% increase in skin elasticity* • 18% decrease in chin depth in just 1 hour* In perception studies, 90 percent of users noticed firmer skin, and 85 percent reported fewer visible wrinkles – making it a category leader. Where Nature and Innovation Meet For over a decade, The Jojoba Company has been pioneering skincare with Wadi-Wadi Jojoba – the purest and most nutrient-rich strain of jojoba, grown exclusively on their Australian farm. Unlike traditional oils, jojoba is a liquid wax ester, the closest botanical match to our skin’s natural oils, allowing for unparalleled absorption and efficacy. “We believe skin is smarter than we think,” explains Vicki Engsall. “Our philosophy is about giving the skin what it needs to function optimally rather than forcing it into dependency on harsh chemicals.” This approach has positioned The Jojoba Company as a leader in bio-cosmedical skincare, bridging the gap between nature and high-performance dermatology. With every product, including this
latest innovation, cutting-edge technology is paired with natural, skin-identical ingredients to deliver visible transformation without compromise.
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ISSUE 74 • 2025
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