PRIMUS STRATEGY + ROADMAP 2024

Have a bunch of ideas for marketing your brand, but no time to execute? Limelight Marketing Systems is here to save the day! Using simple yet effective systems, we help you generate more leads right out of the gate. We’re here to be both your coach, and your teammate throughout the entire journey. High five for teamwork, right?

Industrial Representation

PRIMUS

Strategy 2024

Created By Limelight Marketing Systems

Brand Story INTRODUCTION

At Primus Marketing, we value innovation, precision and great communication! We are here to consistently bridge manufacturers and markets. This roadmap isn’t about restricting creativity—we use this to provide a framework to ensure the Primus brand is represented consistently and accurately. This consistency fosters trust, strengthens identity, and reinforces the core values that define Primus: integrity, expertise, and reliability.

Brand

Website

In this roadmap, you'll discover creative ways to effectively utilize new Primus brand assets, including logo, color scheme, typography, imagery style, and tone of voice. These elements are essential for crafting a unified and memorable brand identity, whether you're developing marketing materials, digital content, product designs, or customer interactions.

This roadmap will also delve into how we can re-organize and elevate your website, ensuring it not only reflects your brand’s identity but also enhances user experience. We’ll explore the addition of new functions that improve navigation, increase engagement, and streamline interactions, making your website a powerful tool for connecting with your audience and driving business growth.

PRIMUS marketing

Branding Style

But, let’s try to imbue this website with humor and humaneness where possible, ultimately the greatest sell of Primus is to work with Jeff as your trusted partner. Let’s highlight that experience.

Casual

Formal

Warm

Cold

Nostalgic

Progressive

Accessible

Serious

Corporate

Casual

Complex

Simple

Logo Usage

PRIMUS marketing

This new logo design offers a seamless evolution from the old one, allowing for a smooth transition where existing print materials can still be used. We've chosen a bold, confident sans serif font with an industrial feel, adding strength to your brand's visual identity. The icon, inspired by the previous logo, now features better letter spacing with the removal of the "P," creating a more balanced and modern look.

PRIMUS marketing

Taglines + Language You need multiple taglines tailored to different purposes—some that convey your values, and others that quickly explain your services. With two distinct audiences, manufacturers and distributors, it’s crucial to adjust your language to speak directly to their needs. As the bridge between these two worlds, your taglines should highlight your role in making valuable connections and fostering strong partnerships.

To Manufacturers

To Distributors

“Connecting Manufacturers to Markets” “Experience you can trust” “Uniting Manufacturers & Marketplaces”

“Connecting You with the Ideal Component” “Driving key

Partnerships for your business” “The Right Fit, Every Time”

CORAL #f26e50

LIGHT GRAY #f2f2f2

Colors The original color palette favored maroon, gray, and denim, but your new palette shifts these tones to better balance with brighter, more vibrant hues. This adjustment enhances contrast and infuses your brand with a sense of industrial strength, confidence, and warmth. The key lies in how these colors are applied— like in this roadmap that guides your website design toward a balanced use of light and dark tones. By removing gray from your logo lettering, the brand takes on a more modern and approachable look while maintaining its professional edge.

GRAY #4f5050

DEEP RUST RED #b72a04

CHARCOAL #252626

WASHED DENIM #7ab0ce

Assets

Pattern Design

Icon Collection

Typography Aa

Arimo (Style)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. AaBbCcDdEeFfGgHhIiJj Kk Ll MmNnOo PpQqRr SsTt UuVvWwXxYyZz 01 234 5678910

Arimo (Paraghraph)

Arimo Family

Imagery Style

We recommend enhancing your website with imagery that reflects the manufacturing industry you serve, emphasizing the presence of people. It’s easy to overlook this in design, but people and great communication are at the core of your business. The images should convey a sense of pride and a rigorous attention to detail, showcasing the human element behind your operations and the precision of your work.

Pop Up? Sign up for Jeff’s Webinars

Website

What’s new? Manufacturer highlight

PRIMUS marketing

ABOUT MANUFACTURERS NEWS CONTACT

Home Page

Explore by State (image only)

Intro

I would recommend to simplify your main navigation, combine line card with manufacturers. If there needs to be a PDF summary it can be attached in a blog post We are going to prioritize multiple search systems. I recommend we consider what is the primary method a distributor will search by?

Or we can have a manufacturer’s summary here

What we do

Book a meeting

Manufacturer

We can also add sections for: Testimonials Values Book a meeting

Or we have a summary of categorized products like D’Ewart home page

Find what you need!

I would recommend a calendly integration. Maybe at a later stage it would be amazing to have an intro video.

Animated logos scrolling

Manufacturer’s Summary Page Website

PRIMUS marketing

ABOUT MANUFACTURERS NEWS CONTACT

Filter System - (essential)

Name in basic font States Products

BY STATE

BY PRODUCT

BY COMPANY

COMPANY COMPANY COMPANY COMPANY COMPANY COMPANY

This approach doesn’t have a clickable map, but from my research clickable maps plugins have monthly costs and are not that visually appealing. Clicking by state could be used on the home page. But here we need a strong filter system, that can filter by multiple categories. I recommend the Universal Filter Plugin (its $75 and well worth it). QUESTION - Do we even need the brand logo up front on each card? Might be visually cluttered?

Portfolio

Card could flip on hover

Logo

Learn More

Download Line Sheet PDF

Website

PRIMUS marketing

ABOUT MANUFACTURERS NEWS CONTACT

Include a graphic for States they serve

Logo

Manufacturer’s Pages x8 These pages will likely be built using the Squarespace Portfolio List system. In future you could add Jeff videos talking about the products or this particular manufacturer. QUESTION - If you add further manufacturers to your roster, would you continue to work with Limelight to build these pages, or do you need to be able to re-create this page yourself?

Meet Intermatic Explanation, Explanation Explanation Explanation Explanation Explanation

Talk to us

Key Products

Or ‘New Products’

Explanation, Explanation Explanation Explanation Explanation Explanation

View Catalog

FAQS (accordions) or GAURUNTEES Including a fuller product list?

What does Primus do for each manufacturer specifically? Case Study.

Website

PRIMUS marketing

About Page

ABOUT MANUFACTURERS NEWS CONTACT

TEAM If it’s hard to source team images, just do the leadership team. Need a little more info for team intros. A couple of sentences. We can always include contact details for key members. STORY Include a trade show photo or something that shows your story or you interacting with people.

Contact

Calendly

Chat with Jeff!

I need more info on all the different options of who you could call.

Book Consultation

Include a Calendly integration as well as a contact form and direct contact details to get directly in touch with Jeff.

Tell us more about why you started, what your values are.

Sales

Ops

Include associations but nix buttons

Shall we include the video? - its a little cute!

Plugins

PRIMUS marketing

ABOUT MANUFACTURERS NEWS CONTACT

Plugins provide a bit of extra power to your site for filtering and navigation. Your Universal Filter System is essential, there are some other options with costs.

By Product

By State

By Manufacturer

VIEW ALL

Product Type 1 Product Type 2 Product Type 3 Product Type 4 Product Type 5

Manufacturer

1. Mega Menu

A megamenu starts the filtering system right from the get go. There are additional costs to finding the right plugin. I’d recommend this option if your company grows with more manufacturers.

Plugins 2. Clickable Maps The map on McKaig is custom code. If we wanted more map options, there are a couple of plugin options which could be embedded on the home page, or manufacturer’s page. Some of these plugins aren’t the prettiest or most graphical, but they are functional.

Advanced Map Block - $40 Or a personalized Google Map

Outreach System

We could use Rocket Reach to see if we can find more distributors / buyers for utilities companies. Put them into a nurture sequence.

SOCIAL

VIDEO

SET UP

WEBINAR

Jeff makes a 1min video about ‘what’s new’ - Think of it like a trailer for the movie. We use this to promote a monthly webinar aiming to get 20 distributors on Zoom.

Prepare a Zoom webinar, include date and short description. Add the video to your blog along with a sign up link and some more written info (specs).

Post the video on Linkedin and promote to sign up for the webinar.

Link the video in your newsletter and invite your audience to sign up for the webinar. Tell folks there will be a Q&A session too. Follow up with a personal email with a reminder + link.

Run your webinar, present new products, answer Q&As. Give your distributors a reason to book a further convo with you, Calendly or phone call. The aim is to get them on your calendar.

Share the blog post too.

I wouldn’t expect massive return from social, but it does prove you are active.

Brand it: ‘What’s New, Jeff?

Possibly add video to home page.

PRIMUS marketing

Thank You So Much!

Created By Limelight Marketing Systems

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18

limelightmarketingsystems.com

Made with FlippingBook - Online Brochure Maker