Outreach System
We could use Rocket Reach to see if we can find more distributors / buyers for utilities companies. Put them into a nurture sequence.
SOCIAL
VIDEO
SET UP
WEBINAR
Jeff makes a 1min video about ‘what’s new’ - Think of it like a trailer for the movie. We use this to promote a monthly webinar aiming to get 20 distributors on Zoom.
Prepare a Zoom webinar, include date and short description. Add the video to your blog along with a sign up link and some more written info (specs).
Post the video on Linkedin and promote to sign up for the webinar.
Link the video in your newsletter and invite your audience to sign up for the webinar. Tell folks there will be a Q&A session too. Follow up with a personal email with a reminder + link.
Run your webinar, present new products, answer Q&As. Give your distributors a reason to book a further convo with you, Calendly or phone call. The aim is to get them on your calendar.
Share the blog post too.
I wouldn’t expect massive return from social, but it does prove you are active.
Brand it: ‘What’s New, Jeff?
Possibly add video to home page.
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