PRIMUS STRATEGY + ROADMAP 2024

Taglines + Language You need multiple taglines tailored to different purposes—some that convey your values, and others that quickly explain your services. With two distinct audiences, manufacturers and distributors, it’s crucial to adjust your language to speak directly to their needs. As the bridge between these two worlds, your taglines should highlight your role in making valuable connections and fostering strong partnerships.

To Manufacturers

To Distributors

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“Connecting Manufacturers to Markets” “Experience you can trust” “Uniting Manufacturers & Marketplaces”

“Connecting You with the Ideal Component” “Driving key

Partnerships for your business” “The Right Fit, Every Time”

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