IN PROFILE
Caffeine, Reconsidered
Go Vita chats with Sila Gatti, the founder of Not Coffee , about why – and how – she moved away from caffeine. Q What was the inspiration behind Not Coffee? After I was diagnosed with Graves’ disease, I had to give up coffee because caffeine worsened the symptoms, such as anxiety, tremors and a rapid heartbeat. However, I really missed the comforting ritual of having a morning coffee, and so I decided to create a beverage that offered the same satisfying experience. Q What is Not Coffee, exactly? It is a natural coffee alternative, made from roasted chicory root and roasted carob. It has a rich, smooth, coffee-like flavour, but contains no caffeine. Not Coffee is designed for people who want to enjoy a warm, delicious drink, but without the jittery overstimulation and crashes that caffeine can cause. Q Are more Australians looking for caffeine-free products? I think that people are becoming more conscious of looking after their health "Not Coffee is designed for people who want to enjoy a warm, delicious drink, but without the jittery overstimulation and crashes that caffeine can cause".
"My favourite way is to froth the Not Coffee mixture with milk in a milk frother, which makes a creamy, café-style latte."
in proactive ways. Whether their motive is improving sleep quality, reducing anxiety or supporting hormone function, cutting back on caffeine is beneficial. Not Coffee gives them that option. Q How do you make Not Coffee? Easily! It is just like making instant coffee. Simply add one teaspoon to hot water and top with your milk of choice. My favourite way is to froth the Not Coffee mixture with milk in a milk frother, which makes a creamy, café-style latte. If you do not have a frother, you can just heat the milk in a saucepan or microwave and stir it in. Q What do you hope a person will experience when they try Not Coffee? That it is a choice they can make to feel good, slow down and enjoy a favourite daily ritual, a moment to genuinely look forward to. If someone finishes their cup of Not Coffee feeling calm and realises they don’t miss coffee anymore - then I will have achieved what I set out to do.
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ISSUE 78 • 2026
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