mented in the fourth chapter with the title Serving Professionalism through Quality . This chapter focuses on the management and pro- cesses of quality control in the organisation. The fifth chapter covers yet another factor in Al Jazeera’s success, which is its news sources , network of correspondents and strategic locations. In a short amount of time, Al Jazeera managed to establish a network of bureaus and Correspondents across most of the Arab world and expanded this network strategically to other areas of the world. As a result of this expansion and its unique relationship with its diverse au- dience, Al Jazeera has formed qualitative and quantitative news sources mostly stemming from its coverage areas. This extensive geographic spread has mixed with the unique boldness of its correspondents in fac- ing growing challenges in the field as well as their ability to be more involved than their competitors in coverage areas. In turn, this combi- nation of variables created a distinguished media model and gave Al Jazeera a unique imprint. The sixth chapter analyses Al Jazeera’s imprint and its media model characteristics , uncovering its active role in the Arab media atmosphere. Two distinct phases of this atmosphere are investigated in this chapter: “before” and “after” Al Jazeera. This chapter examines Al Jazeera’s impact on the crowded global media landscape with many competing projects created by Arab and international powers. Among the characteristics and unique marks of this media model is that Al Ja- zeera puts people at the heart of its coverage and concerns. They are at the forefront of its programmes and news coverage, and this is not restricted to Arab people, or citizens of the southern hemisphere, but rather includes all marginalised, rights-deprived people around the world, including those from the northern hemisphere. In this context, the seventh chapter examines the humanitarian dimension in Al Ja- zeera’s editorial policies and how this has been translated in its field coverage. This chapter shows that Al Jazeera’s humanitarian inclination had a positive impact as it addressed the conditions of those affected, and drew the attention of the world and humanitarian and relief organi- sations towards many tragedies. In addition to its media and humanitarian impact, Al Jazeera con- tributed to building a new, interactive Arab awareness in terms of pub-
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