Al Jazeera Tells its Story: In-Depth Studies

March 2020, for example, the number of pages accessed on AlJazeera. com increased by 35.9 percent compared to the same time period in 2019. The time spent on the website by users increased by 15.4 percent, and new users increased by 38.7 percent, with a total increase of 50 percent in sessions from 2019. The following table shows the increase in user consumption of content produced by AlJazeera.com on social media in 2020. Table III: Increasing percentages of Al Jazeera English social media followers

Daily Reach and Content Consump- tion Increase (%)

Percentage Increase During Past Year (%)

Content Sharing Increase (%)

Followers (In Mil- lions)

Platform

Facebook

12.9

10.9

39.2

5

60 (Increase in User Ses- sions) 57.6 (Increase in Total Views)

Twitter

6.3

17.2

80

70.1 (Increase

YouTube

5.7

51.2

in Number of Viewing Hours)

Instagram

1.7

61.4

21.1

Source: AlJazeera.com

c) Specialised Sites Al Jazeera network has a number of educational and learning proj- ects established in response to its diverse audience and users on the web. In 2006, it established a research centre, Al Jazeera Centre for Studies. The centre, which includes researchers and specialised experts in pol-

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