2023.8_ICVTampa_Program

Patrick Harrison Chief Marketing Officer, Visit Tampa

Patrick Harrison is the chief marketing officer for Visit Tampa Bay. Before joining Visit Tampa Bay, he spent more than 25 years at agencies in the U.S. and U.K. His campaigns have been honored with over 30 U.S. and international marketing and PR awards. Patrick has been

instrumental in elevating Visit Tampa Bay’s brand presence and reputation. His innovative strategies have enriched the Tampa Bay community by fostering growth in tourism, economic vitality and global engagement. Rob Higgins Executive Director, Tampa Bay Sports Commission

Rob Higgins was named executive director of the Tampa Bay Sports Commission in June of 2004. Higgins’ primary responsibility is to promote the development of the Tampa Bay area’s sports scene, as well as leading the

Sports Commission as the principal organization that bids on and hosts sports and entertainment events in Tampa Bay. In the over 19 years that Higgins has held his position, Tampa Bay has successfully hosted and/or been awarded more than 20 college and professional sporting events. Higgins led the bid effort and served as the President/CEO of the Tampa Bay Super Bowl LV Host Committee in addition to serving on the bid and operations committee which successfully landed and hosted Super Bowl XLIII in 2009. Higgins has an impressive list of personal accolades and most recently, he has been named to Tampa Bay Business Journal’s Power 100 for each of the last three years, while also being selected for the prestigious Street & Smith’s Sports Business Journal “Forty Under 40”. Higgins is a graduate of the University of South Florida, where he was inducted into their School of Advertising’s Hall of Fame. Rob is married to his wife Casey and they have two children, Laney and Landon.

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